3032 Business Courses available
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Corporate Innovation Management
Innovation Management,marketing management
The value of innovation is indisputable. Innovations deliver profitable returns for corporations. Corporations the world over invest heavily in innovations, all aiming to deliver results that surprise and delight customers. The globalisation of economies heightens the need for innovation as compe
Provider: Marketing Institute of Singapore
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Developing a Consumer Focused Marketing Message
Business Management marketing management
An effective marketing campaign begins with an effective marketing message. It's important that our message addresses the issue of who the message is for (the target market), why we offer our services (the benefits or the problem we solve for the target market) and how are we going to reach them
Provider: Marketing Institute of Singapore
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Developing A Strategic Marketing Plan
Strategic marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objectives in any market situation. This course will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented ma
Provider: Marketing Institute of Singapore
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Developing A Strategic PR Communications Plan
In today's cash strapped economy, it is even more important to make every marketing dollar count. Being equipped with the skill set to develop a practical and strategic PR plan will make the difference in delivering effective results-oriented programmes, in line with the company's goals.
Provider: Marketing Institute of Singapore
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Developing New Growth Opportunities to Drive Sale
In today's complex and competitive sales and marketing environment, the competition is tougher than ever and the pace is much faster. This makes it essential to be able to consistently identify and evaluate potential sales opportunities, communicate benefits and features of the organisation’s p
Provider: Marketing Institute of Singapore
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Differentiated Selling to Overcome Price Competition
This course will equip salespeople with the necessary knowledge and competencies to sell effectively in a highly competitive market where products and services are highly commoditised and differentiating them becomes increasingly difficult. Salespeople who especially supply products which are non
Provider: Marketing Institute of Singapore
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Digital Marketing Measurement and Analytics
Sales & Marketing marketing management
Learn how to measure and analyse your diverse digital marketing channels to develop effective marketing strategies.
- Intensive 2-day course covering data insights and analytics of digital marketing
- Provider: Marketing Institute of Singapore
- Intensive 2-day course covering data insights and analytics of digital marketing
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Effective B2B and Trade Marketing Strategies
Sales & Marketing Strategic Marketing
Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor).
Understanding the critical i
Provider: Marketing Institute of Singapore
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Effective Customer Acquisition and Retention Strategies
Business Management Customer Service
Competition is everywhere and companies have spent great efforts in using effective customer acquisition and retention programmes, ranging from loyalty reward to subscription-based membership programmes, for winning customer loyalty and commitment. It is imperative for organisations to continue r
Provider: Marketing Institute of Singapore
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Effective Selling Skills for Maximum Results
Great and successful salespeople do not just focus on selling – they have a genuine interest in helping customers get what they want and need. Effective selling skills are what differentiate the average salesperson from one who can rise above the competition. – from original note
Are yo
Provider: Marketing Institute of Singapore
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Effective Telephone Techniques to Engage and Influence Customers
The telephone is the key mode of communication with customers in most organisations today. The telephone is often your customer's first point of contact with your company. Customers often form an impression of your company from the quality of one call or from the point of first contact. It is ess
Provider: Marketing Institute of Singapore
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Emotional Intelligence for Sales Success - Soft Skills that Produce Hard Results
Sales & Marketing,Customer Service
Thousands of dollars are invested in sales training each year. And often, there is a gap in learning and execution of skills in the real world. Well-intentioned sales managers invest hours in training sales skills, only to discover that sales results do not always add up or rise in tandem. Low Em
Provider: Marketing Institute of Singapore
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Essential Techniques for Drafting and Vetting Tenancy Agreements
Legal Human Resource Management
The law of landlord and tenancy is always changing and evolving. Despite having a tenancy agreements, there are always disputes arising between the parties.
During this one day course, participants will be taught the various skills on how tenancy agreement will be secured, inlcuding techniq
Provider: Marketing Institute of Singapore
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Essentials of Finance and Management Accounting for Non-Finance Professionals
Businesses, like your organisation, exist primarily to generate wealth for stakeholders. Wealth is, more often than not, expressed in financial terms. It is vital that you possess a sufficient level of financial literacy to better understand and perform your role in meeting your organisation's fi
Provider: Marketing Institute of Singapore
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Executive Certificate in Event Management
MICE & Events event management
Build Your Career in the Exciting World of Events!
Singapore is a world leader in the creation and production of innovative, vibrant celebratory events. Additionally, it plays host to hundreds of international sporting and business events each year. As its events industry grow
Provider: Marketing Institute of Singapore
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Fast Track Digital Marketing Training
This 2-day digital university gives you a complete overview of digital marketing disciplines, and brings you up-to-date fast in the digital landscape.
- Intensive course covering a complete overview of digital marketing
- Provider: Marketing Institute of Singapore
- Intensive course covering a complete overview of digital marketing
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Financial Modeling for Marketing Decisions
Sales & Marketing marketing management
Do you or your team encounter difficulty in getting approval for your marketing campaigns? Has it occurred to you that whilst your idea sells, you may have under-estimated the financial hurdles which are blocking that approval? Or are there frequent instances where your company is unable to grow
Provider: Marketing Institute of Singapore
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Increasing Sales Productivity and Performance
With business transformation taking place all over the world, the selling profession is in a massive state of change. Old ways of selling is being challenged in the digital era where the internet, globalisation and commoditization of entire products and services have resulted in the sales person
Provider: Marketing Institute of Singapore
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Leading Organisation with Passion and Purpose for Performance
Leadership and People Management
Great companies of today are fueled by passion and purpose. They are financially successful WHILE helping ALL of their stakeholders thrive: the society, their partners, investors, customers and employees alike. These Firms of Endearment create value for their stakeholders and benefit the world th
Provider: Marketing Institute of Singapore
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Managing Procurement Contracts and Agreements
Gone are the days where procurement agreements are easy to understand negotiate and draft. In a highly complex world of international commerce and trade, having a good understanding of procurement agreement is vital.
During the one day course, participants will be taught the various skills
Provider: Marketing Institute of Singapore
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Marketing Creativity
This highly interactive and practical 2-day course combines creativity and marketing in a fresh, new way.
For too long creativity has applied only to advertising. But this is not enough to win in the market-place today. Consumers, retailers and suppliers are demanding more creativity and in
Provider: Marketing Institute of Singapore
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Marketing Fundamentals
The complex and rapidly changing environment in the marketplace impact all organisations. In this dynamic environment, marketing has become an increasingly important engine to drive the organisation's products and services to success in the marketplace. However, to be effective, marketing must ma
Provider: Marketing Institute of Singapore
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Mindfulness in Management
This workshop is about how you can become a more effective manager through mindfulness practice. You will learn the skills to manage your own self and your own team as well as how to influence peers, partners and customers.
In today’s complex business world, you are constantly challenged
Provider: Marketing Institute of Singapore
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Mobile Marketing
Sales & Marketing marketing management
Grasp this must-have knowledge and craft competitive mobile strategies immediately.
- Comprehensive 2-day course covering all crucial aspects of mobile marketing
- Great introductory course for profession
Provider: Marketing Institute of Singapore
- Comprehensive 2-day course covering all crucial aspects of mobile marketing
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Neuromarketing Bootcamp - Activating the Buy Mode in Customers Brain
In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – neuro-marketing. Learn the latest neuro-marketing secrets to fuse your marketing material with elements that appeal
Provider: Marketing Institute of Singapore
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No-Cost and Low-Cost Marketing Techniques to Maximise Sales
Ask anyone who has ever got burnt from spending an enormous sum of money on marketing/advertising, only to realise they cannot recover that expense, and they will tell you “I should have started with free or low cost marketing methods first."
No-Cost & Low-Cost Marketing Techniques to
Provider: Marketing Institute of Singapore
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Sales and Marketing Strategies for Engineers - Aligning Product Development to Customer Needs
Many organisations have restructured to have cross-departmental teams. Engineers must now interact and support sales executives in the area of marketing & sales, from pricing and promotion to distribution and customer satisfaction.
By acquiring the basic skills in sales & marketing,
Provider: Marketing Institute of Singapore
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Search Engine Optimisation (SEO) Marketing Training
Sales & Marketing marketing management
Learn the Best Practices of SEO Marketing from UK's Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2015 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.
Provider: Marketing Institute of Singapore
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Secrets of Email Marketing
Sales & Marketing marketing management
Email marketing is now recognised as one of the most powerful ways to market and promote your products or services. The right email can produce excellent response rates and have an extraordinary effect on the way you communicate with target markets.
But why do some email marketing efforts a
Provider: Marketing Institute of Singapore
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Setting Performance Standar and Measures for Sales Team
Knowing how well one is doing is vital not only for the employee but more importantly for achieving the goals of the organisation. For the individual, performance appraisal provides a platform for knowing where he stands with his boss and where he might improve to help the company succeed. It is
Provider: Marketing Institute of Singapore