Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Environmental Cleaning,
Personal Services,
Building and Construction,
Strategic Marketing
Though 90% of strategy failure during implementation, however the dilemma is that every organization, every manager, and every one of us at some point in time needs to strategize implement operate the derived strategy. The objective of this 3-day workshop addresses the amalgam of issues that hinder the successful execution of a strategy. It provides a step-by-step approach to overcome the pit...
In this turbulent and fast changing business environment, modern project management methods and tools help organizations achieve their strategic, business and operational objectives. Projects are used to enable change and allow organizations to effectively implement new strategies. Irrespective of the product or service sector, strategic/advanced project management competence require a multidiscip...
Sales & Marketing Strategic Marketing
Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor).Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable...
Provider: Marketing Institute of Singapore
Organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits.Although pricing is an easy-to-understand marketing mix element, changing prices can have an impact on the company, the products and portfolio. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm's bottom line.Learning Outcomes:Unde...
In today's cash strapped economy, it is even more important to make every marketing dollar count. Being equipped with the skill set to develop a practical and strategic PR plan will make the difference in delivering effective results-oriented programmes, in line with the company's goals.What are the considerations when developing a plan that is strategic?How do you effectively structure the commun...