Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.
Radical changes in the market place pose great challenges to businesses performance. With product-markets maturing in the competitive landscape, customers' expectations for superior value from the goods and services escalating, and technological changes in the macro-environment, what was once effective marketing strategies are no longer as successful. To strengthen the firm's posit...
Provider: Marketing Institute of Singapore
Attracting top talent and getting job seekers interested in your company’s job positions require the right approach of recruitment. Today, hiring organizations understand these job seekers look beyond job descriptions. They leverage on employment branding and strategic marketing platforms to reach their qualified candidates. They make constant effort to market, engage, cap...
Provider: Marketing Institute of Singapore
A good business plan is essential to achieve entrepreneurial goals and/or to increase potentials of an existing or new business. A clear and compelling business plan serves as an action plan that guides decisions-making and operations towards achieving its desired financial goals.A business plan is a written description of a business' future that gives decision-makers a clear roadm...
Provider: Marketing Institute of Singapore
This course will help you to appreciate the importance of focusing on customers and meeting their specific needs. The main emphasis is communication and how effective communication can ensure the establishment and maintenance of customer-centric service. Through case studies, video presentation and discussion, participants will be introduced to the principles of customer-centric se...
Provider: Marketing Institute of Singapore
It is not what you say but how you say it.If you make better presentations, you normally get the juicier projects! It makes people pay attention to your message and enjoy listening to your speech. You can advance in your career rapidly with effective presentation skills. Acquire the necessary art of convincing and inspiring an audience to take action.Learning Outcomes:Organise info...
Provider: Marketing Institute of Singapore
Sales & Marketing Strategic Marketing
Organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits.Although pricing is an easy-to-understand marketing mix element, changing prices can have an impact on the company, the products and portfolio. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm's bottom line.Learni...
Provider: Marketing Institute of Singapore
Exclusive and Complimentary for HR Professionals and Senior Management onlyWhy is the human resources function, though integral to corporations, seen as losing relevance? Why are many corporations moving towards outsourcing HR? Environments and processes seem to suck the meaning out of work. As the world moves rapidly towards a knowledge economy, labour and work require more creati...
Provider: Marketing Institute of Singapore
LinkedIn is the world's largest professional network of affluent, influential and successful people with a growing global user. 50% of the Fortune 100 companies use LinkedIn for marketing and it is the only Social Media platform that is not blocked in China.This course covers theories and practical aspects of LinkedIn marketing for brands and businesses. This course is a hands-on p...
Provider: Marketing Institute of Singapore
Broadcasting Publishing and Media
This two-day course is designed to help Managers and Executives understand the principles of effective organisational communication. Participants will be introduced to communication strategies and tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organising a press conference, and dealing with media intervie...
Provider: Marketing Institute of Singapore
This highly interactive course will provide participants with an insight into the causes of physical and psychological stress. Participants will learn to identify the symptoms of stress and what can be done to relieve stress at a personal level. They will also be taught how to develop a positive outlook and gain work satisfaction through emotional management including anger managem...
Provider: Marketing Institute of Singapore
In today’s complex and dynamic business environment, negotiation skills are an asset prized by all organisations. Such skills are useful not only when dealing with external customers, but also with internal ones in a variety of possible situations. Contrary to what some might think, such skills can be acquired and when practiced, can add to your repertoire of skillset necessary t...
Provider: Marketing Institute of Singapore
Sales & Marketing marketing management
In today's complex and competitive environment, there is always a possibility that things will not go in a preferred manner. Being equipped with negotiation skills will empower your working life positively to manage these situations. Developing negotiating skills will contribute towards productive outcomes within the organisation and with those we do business with. This course will...
Provider: Marketing Institute of Singapore
Professional selling isn't a hit or miss proposition. It is a practical and consistent application of well-developed, well-refined selling skills and abilities. It is the skill to capture and hold customers' interest while presenting the benefits of your product in a powerful, convincing way. Participants will learn the telephone sales process and how it is affected by each custome...
Provider: Marketing Institute of Singapore
Everyday thousands of people get caught in a whirlwind of busyness, stress and distractions - causing the tendency to not operate at one's best and produce work that are uninspired or even second-rate. It doesn't have to be that way for you. In this course, you learn a 'personal optimizing' approach to break away from directionless burnout and discover an energizing new way of work...
Provider: Marketing Institute of Singapore
Human Capital Management,Human Resource Management,Employment and Recruitment
This course is designed to equip HR and in-house recruiters with practical application of social sourcing, social job distribution and employer branding to attract the best talent to your organisation. This interactive course will deliver insights and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical applic...
Provider: Marketing Institute of Singapore
In today's fast-paced technology world with the pervasive use of Social Media, a crisis on Social Media may happen anytime and anywhere to any organisation. When it happens, the reputation of the organisation is at stake and business is on the line. Without any warning, Social Media crisis happens suddenly, unexpectedly and spread rapidly. Organisations that are unprepared and unsu...
Provider: Marketing Institute of Singapore
This course is designed to help sales professionals and sales managers increase sales effectiveness without unnecessary moves that will cost in the long run. The sales process learned will help sales professionals probe to discover the unique needs and real issues of each customer and link solutions to create impact on sales. This highly motivational course provides sales professio...
Provider: Marketing Institute of Singapore
Successful organisations understand the importance of strategic positioning, and how accessing new markets will allow them to broaden their reach and increase potential to sell to more customers. Strategic Market Development is a highly participative 3-day training course that will equip participants with the tools required to accurately assess and identify market development oppor...
Provider: Marketing Institute of Singapore
Research found that nine out of ten salespeople reach the end of their sales process before 80% of their customers are ready to buy. Now you can control sales behaviour and gain sales advantage by pushing all the right buttons. This course provides you with a well-thought process of designing, structuring, planning and closing sales. It will provide you with a framework for definin...
Provider: Marketing Institute of Singapore
In today's less structured and information-driven workplace, our daily dilemma is that we have too much to do and not enough time to do it. With critical deadlines, competing and/or changing priorities and an avalanche of information to digest, individuals often feel overwhelmed if not stressed. Being able to manage time effectively is basic to managing individual and organisationa...
Provider: Marketing Institute of Singapore