Negotiation Skills for Sales and Marketing Professionals

  

About this Course

In today's complex and competitive environment, there is always a possibility that things will not go in a preferred manner. Being equipped with negotiation skills will empower your working life positively to manage these situations. Developing negotiating skills will contribute towards productive outcomes within the organisation and with those we do business with. This course will help you develop skills in negotiation and provide you with an ability to influence people in a desired direction.

Learning Outcomes:

  • Understand the Principles of Negotiation
  • Develop Skills of Effective Negotiators
  • Avoid Common Mistakes when Negotiating
  • Develop Effective Negotiation Strategies and Tactics
  • Understand the Elements of "Win-Win" Approach to Negotiation

Course Outline:

Day 1

  • Understand the Principles of Negotiation
  • Characteristics and Skills of an Effective Negotiator
  • Creating the Right Atmosphere
  • Identifying Clear Objectives and Agenda Setting
  • Assessing the Opposition – Choosing a Strategy
  • Preparing Yourself and Avoiding Critical Mistakes
  • Planning and Preparing for Negotiation

Day 2

  • Managing Negotiation Process
  • Negotiators' Strategies and Tactics
  • Making a Proposal and Responding to Ploys
  • Recognise Interests and Issues to Avoid Unnecessary Positions
  • Understand and Manage Different Behaviours and Difficult Situations
  • Leading the Negotiation Process to a Close
  • Negotiator's Guide – Preparation Checklist

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