About this Course

LinkedIn is the world's largest professional network of affluent, influential and successful people with a growing global user. 50% of the Fortune 100 companies use LinkedIn for marketing and it is the only Social Media platform that is not blocked in China.

This course covers theories and practical aspects of LinkedIn marketing for brands and businesses. This course is a hands-on practical course that guides participants through the step-by-step process of LinkedIn Marketing. Topics covered include creating LinkedIn Company Page, setting the Page up for recruitment and marketing, joining and creating LinkedIn Groups, moderating closed groups and posting approvals, posting contents, leveraging LinkedIn paid ads and understanding insights and analytics for the page to maximise it.

Course Outline:

• Setting up a LinkedIn Profile
  
• Growing your network
  
• Techniques and Tactics of Posting Content
  
• Monitoring and Tracking techniques on Comments
  
• Benefits of groups
  
• Types of LinkedIn groups
  
• Searching and joining relevant groups
  
• Group moderation
  
• Benefits of a Company Page
  
• Setting up of a Company Page
  
• Promoting of Company Page
  
• Understanding Company Page insights and analytics
  
• Getting leads from LinkedIn
  
• Using LinkedIn Advertising
  

Who Will Benefit?

This course is designed for business owners, marketing professionals, marketing executives and any person who want to use LinkedIn effectively to promote their business or market their brand and gain in-depth knowledge on managing their LinkedIn Profile, Company Page and Groups.

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