About this Course

Objectives

This is the ideal introductory course for those professionals who are new to the marketing field and are looking to learn the fundamental skills and tools used by marketing professionals.

Outcomes

You will discover what makes a successful marketing plan and learn how to differentiate between different types of marketing models. Building from these basic themes, you will begin to identify how marketers use specific strategies, for example web-based marketing, to target various customer groups and segmentations. The programme is ideal for the professional who is eager to learn more about the practical and theoretical tools which can be used to deliver campaigns in a unique and dynamic manner.

COURSE OUTLINE

The Certificate in Introduction to Marketing contains 6 informative sub-topics covering the core knowledge needed to enter marketing sphere:

• Marketing and its environment: marketing dynamics, the global marketing environment
  
• Customers and markets: consumer behaviour, B2B buying behaviour, segmenting markets, marketing information and research
  
• The marketing mix and the application of its concepts
  
• Marketing planning, management and control
  

ASSESSMENT / CERTIFICATE OF COMPLETION

To attain the LSBF Certificate in Introduction to Marketing, students must achieve all of the following:

• Complete the 50 hours of scheduled learning and teaching activities.
  
• Make a group presentation
  
• Complete and achieve a satisfactory mark in 120 minute examinations
  

Assignment and examination will be checked for plagiarism via Turnitin to verify the student’s work.

WHO SHOULD ATTEND?

London School of Business and Finance has opened this course to anybody interested in learning more about marketing and its effects on today's businesses and organisations.

COURSE DURATION

50 mandatory online contact hours

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