About this Course

The Diploma in Marketing Management is specially designed for those who wish to acquire or upgrade their knowledge and skills not only in the arena of business operations but also specifically in the field of marketing management, and to further their career.

Programme Objective

The Diploma in Marketing Management programme aims to provide students with a holistic view of the business process, and at the same time be equipped with the broader knowledge in managing the marketing functions.

Examinations & Assessment

This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

All students are required to fulfil the attendance requirement of at least 90% (international students) and 75% (local students) for each module before they are considered eligible to take the end-of-semester examinations.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Marketing Management and be allowed to use the designatory letters “Dip M.M.” after their names.

Programme Structure & Curriculum

This is a 9-month full-time programme, covering 8 modules over 3 semesters with a total of 297 contact hours.

*These modules are only applicable for full-time programme. Students with working experience of at least 1 year period in Singapore are exempted from these modules. 

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

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