About this Course

This two-day course is designed to help Managers and Executives understand the principles of effective organisational communication. Participants will be introduced to communication strategies and tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organising a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organisation’s responsiveness to the media and how to maintain good relations with media representatives and organisations.

Learning Outcomes:

• Understand the principles of effective media relations
  
• Develop strategic approaches to media communication
  
• Understand the use of tools such as press releases, press kits to support publicity programs
  
• Organise and manage press conferences to achieve maximum results
  
• Deal with the media in interview and Q&A situations
  

Course Outline:

• An overview of the world of Media and the different forms
  
• Role of Public Relations and the Media
  
• Media Relations and what it entails
  
• Developing Strategies in Communications with the Media
  
• Media releases – purpose and content
  
• Fact Sheets – use and elements
  
• Press Conferences
  
• Dealing with media interviews
  
• Crisis and Media Relations
  

Who Will Benefit?

• Those who are interested in harnessing the power of public relations to better achieve organisational goals.
  
• Managers/Executives who need to establish and maintain effective media relations.
  
• Those who need to gain a better understanding of PR tools like press releases, press kits and press conferences.
  
• Those who wish to learn how to handle media interviews to achieve positive results.
  

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