Creating Newsletters for Maximum Impact

  

About this Course

A company’s newsletter is the voice of the organisation. If you are involved in producing a newsletter, you can increase your readability by good writing, attractive visuals, interesting content, and design that draws and retains the reader. A well-produced newsletter can engage its readership and bond employees to the organisation.

Learning Outcomes:

  • Write crisp and clear copy that draws readers to your newsletters
  • Edit copy to make your articles more readable
  • Guide photographers to take interesting pictures
  • Crop pictures to tell their own story
  • Guide layout artists to play up important company articles

Course Outline:

  • Writing clear intros and news leads
  • Adopting the inverted pyramid style used in newspapers
  • Honing in on the angle to give routine news a fresh perspective
  • Shaping and sequencing articles for easy reading
  • Adding quotes and captions to add interest
  • Unleashing the power of the verb to make articles come alive
  • Knowing how to use tenses, punctuation, diction, sentence length and clauses
  • Weeding out ambiguity and clutter
  • Selecting the appropriate vocabulary and transition links to make the articles coherent
  • Creating effective paragraphs
  • Proofreading techniques – tips and techniques
  • Engaging the Editor in layout principles
  • Focus on type (size, font), column settings (being aware of the desired number of words in a column to aid readability), subheads (placing), captions (format)
  • Writing catchy headlines and standfirsts to grab the readers’ attention
  • Cropping and composing photographs to maximise impact
  • Understanding how design enhances readability

Who Can Benefit?

Writers, editors and communications staff who oversee newsletter production.

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