About this Course
A company’s newsletter is the voice of the organisation. If you are involved in producing a newsletter, you can increase your readability by good writing, attractive visuals, interesting content, and design that draws and retains the reader. A well-produced newsletter can engage its readership and bond employees to the organisation.
Learning Outcomes:
- Write crisp and clear copy that draws readers to your newsletters
- Edit copy to make your articles more readable
- Guide photographers to take interesting pictures
- Crop pictures to tell their own story
- Guide layout artists to play up important company articles
Course Outline:
- Writing clear intros and news leads
- Adopting the inverted pyramid style used in newspapers
- Honing in on the angle to give routine news a fresh perspective
- Shaping and sequencing articles for easy reading
- Adding quotes and captions to add interest
- Unleashing the power of the verb to make articles come alive
- Knowing how to use tenses, punctuation, diction, sentence length and clauses
- Weeding out ambiguity and clutter
- Selecting the appropriate vocabulary and transition links to make the articles coherent
- Creating effective paragraphs
- Proofreading techniques – tips and techniques
- Engaging the Editor in layout principles
- Focus on type (size, font), column settings (being aware of the desired number of words in a column to aid readability), subheads (placing), captions (format)
- Writing catchy headlines and standfirsts to grab the readers’ attention
- Cropping and composing photographs to maximise impact
- Understanding how design enhances readability
Who Can Benefit?
Writers, editors and communications staff who oversee newsletter production.
Course Rating
- /5 from users
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Course Info
- Course Provider Marketing Institute of Singapore
- Course Category Business
- Course Price $780
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