About this Course

This course is designed to equip HR and in-house recruiters with practical application of social sourcing, social job distribution and employer branding to attract the best talent to your organisation. This interactive course will deliver insights and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical application of the insight is a critical part of this course, enabling you to experience social recruiting through a range of exercises.

Employers now can reach a global audience of over 3.5bn cost-effectively and access passive talents that are not actively looking for a job. These proven techniques will cut your recruitment costs and save you time on filling open positions.

Learning Outcomes:

• Understand the social recruitment landscape and the benefits to organisations that use social recruiting
  
• Evaluate your employment brand and know how to use this in recruiting via social media
  
• Source candidates using social technologies
  
• Define what social media channels work best for what roles
  
• Understand and create a candidate experience using social media
  
• Measure and monitor social activity
  
• Assess the effectiveness of social recruitment activities – the ROI for social recruitment
  
• Create a social recruitment strategy in support of your wider HR / People strategy
  

Course Outline:

• Overview: The world of social media
  
• Deep dive: What is social recruiting and the social recruiting marketplace?
  
• Exercise: The significance of your employment brand – how's yours?
  
• A look at the social tools:
  

          - LinkedIn

          - Facebook

          - Twitter

          - Google+

          - YouTube

• Other social channels and tools
  
• Advertising using social media – how to make yours stand out
  
• Deciding social channels that will suit different roles
  
• Integration with organisation platforms and corporate communications
  
• The applicant experience using social channels
  
• Measuring and monitoring social recruitment
  
• Creating your social recruitment strategy
  
• Next steps and planning specific actions
  

Who Will Benefit? 

This course is suitable for those actively involved in the recruitment process, including recruiters, HR practitioners, headhunters, or anyone looking to use social media for recruitment.

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