About this Course

A good business plan is essential to achieve entrepreneurial goals and/or to increase potentials of an existing or new business. A clear and compelling business plan serves as an action plan that guides decisions-making and operations towards achieving its desired financial goals.

A business plan is a written description of a business' future that gives decision-makers a clear roadmap on what they plan to do, and how they plan to do it. All managers and business owners will want to get to a point in the future, at which time, the business will have a different set of resources and abilities as well as greater profitability and increased assets. The plan shows how to get from "here" to "there".

This course will provide a framework that guides participants through the process of creating and producing winning business plans, something that is essential in helping to achieve entrepreneurial goals, or increase potential in an existing or new business.

Learning Outcomes:

Participants will be able to discuss and demonstrate how to design a comprehensive and thorough Business Plan that meets the needs of all stakeholders including senior management, managers, employees, investors, customers and/or suppliers:

• Market segmentation and product profiling
  
• Identifying needs and goals of the company/business
  
• Ideas and concepts sampling
  
• Determining investment costs
  
• Crafting the message to address stakeholders
  

Course Outline:

Business Plan Executive Summary

Summarise the vision for the company

General Company Description

Crafting an overview of the company and the service it provides to its market

Products and Services

Describe/design the business unique product or service

Marketing Plan

Implementation and outreach strategies to take product/service to customers

Operational Plan

Resource planning on how the company will be operated on a day-to-day basis

Management and Organisation

Structure of the organisation and the philosophy that governs it

Financial Plan

Illustrates the financials and viability of business model

Methodology

This course is delivered in partnership with Worldwide Business Solutions (WWBS), an international organisation specialising in business performance management, strategy development and implementation. Its unique Four Pillars Methodology of Communication, Negotiation, Presentation and Listening Skills are developed, created and delivered around any possible subject to meet the needs of different audiences. This methodology is focused on ensuring and empowering participants to be equipped with the attributes and interpersonal skills required to become productive and enterprising employees of their workplace, or successful creators of new enterprises.

Who Will Benefit?

• Individuals interested in starting an enterprise
  
• Teams and business managers who want to learn how to think more strategically
  
• SMEs looking to extend their business
  
• Corporates seeking input on how to implement new ideas into a plan
  

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