About this Course

In today's fast-paced technology world with the pervasive use of Social Media, a crisis on Social Media may happen anytime and anywhere to any organisation. When it happens, the reputation of the organisation is at stake and business is on the line. Without any warning, Social Media crisis happens suddenly, unexpectedly and spread rapidly. Organisations that are unprepared and unsure on how to manage the crisis will have to face the consequences that may result in loss of sales and customers.

This course covers theories and practical aspects of how organisations should manage their online reputation, how they can prevent a Social Media crisis and if it really happens, how to manage the crisis and the methodology to recover from the crisis.

Course Outline:

• What is Social Media Reputation?
  
• How to manage your Social Media Reputation?
  
• What are the resources required?
  
• Develop policy and guidelines to manage your Social Media Reputation
  
• What is Social Media crisis?
  
• What are the types of Social Media crisis?
  
• How to manage crisis on Social Media?
  
• How to recover from a Social Media crisis?
  

Who Will Benefit?

This course is designed for business owners, marketers, senior managers, communications professionals, human resource professionals and anyone who want to understand and learn how to manage their Social Media Reputation for their organisation and how to handle a Social Media crisis.

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