About this Course

Attracting top talent and getting job seekers interested in your company’s job positions require the right approach of recruitment. Today, hiring organizations understand these job seekers look beyond job descriptions. They leverage on employment branding and strategic marketing platforms to reach their qualified candidates.   They make constant effort to market, engage, capture and nurture the interests of the job seekers whom are best fit for their companies.

This workshop aims to equip you with the capabilities and strategies from the recruitment marketing perspectives, including communicate EVP clearly and presenting your company in a favourable position to enhance your success in recruitment outcomes.

Learning Outcomes:

• Position employer brand to boost recruitment outcomes
  
• Align employee value proposition with Employment brand
  
• Offer and engaging candidate experiences – the marketing way
  

Course Outline:

• Review company recruiting source of influence and engagement
  
• Apply best practices to build and engage with your talent network
  
• Develop employer brand to gain job seeker’s trust and positive perception
  
• Map hiring process with characteristics of Boomers, Gen X and Gen Y candidates
  
• Present meaningful employee value proposition (EVP) that appeal to candidates
  
• Five tips to create a positive candidate experience and improve ROI
  
• Integrate promotional mix to reach out and attract qualifying job seekers
  
• Leverage multi-channels and devices that suit different candidate segments
  
• Tips of engaging candidates with appropriate communication strategies
  

Methodology

It incorporates a practical and team/peer based approach to engage participants actively through group discussion, presentation, sharing and application of topics and skills learnt. The participants will be sharing their ‘real-life’ workplace case scenarios for group discussions, review, and critiques by peers and facilitator.

Who Can Benefit?

HR professionals, line managers and recruitment agency staff who have responsibilities for successful hiring

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