Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Healthcare,
Personal Services,
Building and Construction,
Innovation Management,marketing management
This 21st century globally connected world of diversities driven by technology provide great opportunities for innovations and yet at the same time obsolete many existing products, business rules and best practices. Our common understanding about innovation does not lead us to breakthrough success in this new world. Innovation is more than just new products or even new services. It is not about ju...
The value of innovation is indisputable. Innovations deliver profitable returns for corporations. Corporations the world over invest heavily in innovations, all aiming to deliver results that surprise and delight customers. The globalisation of economies heightens the need for innovation as competition increases from foreign companies. The number of patent applications has been increasing exponent...
Provider: Marketing Institute of Singapore
All organisations need to deliver service in one form or another. Services are delivered by internal customers to be received and experienced by external customers of the organisation. As such, customers define the success of the organisation. The only thing that keeps organisations successful and relevant is how they take care of their customers. Do that well and they will be with you for good! S...