About this Course

The value of innovation is indisputable. Innovations deliver profitable returns for corporations. Corporations the world over invest heavily in innovations, all aiming to deliver results that surprise and delight customers. The globalisation of economies heightens the need for innovation as competition increases from foreign companies. The number of patent applications has been increasing exponentially. Yet, only a small percentage of patents become commercially viable. Why do most innovations fail? What are the causes of innovation failures? Do innovations fail internally at corporations or externally at the market? Do first movers reap serious advantages?

This course will examine the sources of internal resistance to innovation and analyse the rational and emotional reasons of innovation failures in the market. We will address these causes of innovation hindrances and provide a basic framework of how to overcome these resistances.

Learning Outcomes:

• Why organisations should continue to innovate for profitability
  
• The role of continual innovation for firm survivability
  
• How innovations can revive corporate and brand viability
  
• How to answer the following questions that limit firm potential: Why most innovations fail
  
• How to commercialise an innovation
  
• How to tackle market innovation resistance
  
• What are the sources of internal innovation resistance
  
• How to overcome innovation resistance
  

Course Outline:

Defining Innovations

• What Are Innovations
  
• Debunking First Mover Advantages
  

Why Do Most Innovations Fail

• Theory of Innovation Resistance
  
• Understanding Diffusion of Innovation
  
• Why People Resist Change
  
• Rational and Emotional Reasons of Innovation Failures
  

Why Is It Hard to Innovate and Commercialise

• Internal Culture vs. Structural Problems
  
• The Innovation Funnel
  
• Forces Driving Innovations
  
• Why Innovations don't commercialise
  

Sources of Innovation Resistance

• Super Specialisation
  
• Curse of Incumbency
  
• Inflexible Operations
  
• Insufficient Resources
  
• Regulation
  
• Access to Market
  

Overcoming Innovation Resistance

• Addressing the structural issues
  
• Breaking financial restraints
  
• Working with regulations
  
• Creating own access to market
  

Who Will Benefit?

• Organisational executives
  
• Research and development managers
  
• Product marketing managers
  
• Intrapreneurs
  
• Marketing managers
  
• Entrepreneurs
  
• Professionals
  
• Public service organisations
  

Rate this course:

Log in to submit

Comments