About this Course

Strategic marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objectives in any market situation. This course will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan. Participants will learn how to investigate and analyse their areas of business and the current market situation, focus on the unique selling proposition of their product and/or service, target on the needs of the target market, and select the right choice of marketing growth and marketing mix strategies.

The knowledge acquired by participants will enable them to formulate the right marketing strategies, develop a marketing mix specific to that market and its particular needs to attain the company's marketing objectives and implement the marketing plan successfully.

The course includes mini-lectures, marketing plan puzzle, mini-activities for building each element of marketing plan, simulation case studies for group discussion. It incorporates a practical approach that takes the participants step-by-step through the marketing planning process, from constructing the marketing elements to the drafting of a marketing plan. Participants are also encouraged to learn by working on a real-case marketing plan based on a workplace scenario.

Learning Outcomes:

• Increase understanding of the marketing jargon and fundamentals
  
• Build the elements of the marketing plan
  
• Generate marketing goals, U.S.P. (Unique Selling Proposition), and positioning statements
  
• Apply environmental scanning tools for analysing market and business situation
  
• Formulate strategies for achieving business objectives
  
• Apply marketing development steps for drafting a result-oriented marketing plan
  

Course Outline:

• Understanding marketing fundamentals
  
• Reviewing business and analysing market
  
• Choosing the right market research methodology
  
• Identifying target markets and their needs
  
• Setting marketing objectives and results
  
• Formulating marketing strategies
  
• Creating appropriate marketing mix strategies
  
• Developing Integrated Marketing Communication (IMC) strategies
  
• Setting the marketing budget
  
• Implementing, evaluating, and reviewing of the result
  

Who Will Benefit?

Any professionals or entrepreneurs who want to successfully market their businesses, products, or services. This course will improve your marketing planning skills and prepare you to effectively develop your marketing plan.

Rate this course:

Log in to submit

Comments