About this Course

In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – neuro-marketing. Learn the latest neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers' brains... triggering them to want your product/service more and make a faster buying decision as a result.

In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real-world marketing stories & entertaining examples).

Learning Outcomes:

• Understand how the brain goes from 'normal' to 'buying' mode
  
• Develop your own marketing/advertising materials that are focused on stimulating the potential customer's brain and encouraging a positive response
  
• Eliminate redundant components in marketing materials that doesn't impact or drive a customer any closer towards a buying decision
  
• Discover how global brands (and some smaller-but-profitable companies) are successfully using neuro-marketing in their promotions
  
• How to craft an Irresistible Marketing Offer that triggers people's minds to uncontrollably say 'Yes' to your offer
  

Course Outline: 

Day 1:

• Invisible brain persuaders used in advertising
  
• Creating desired positive perceptions in people within the first 2 seconds
  
• Neuro pricing strategies – how to get a customer's brain to think your offer is a good deal (even if it may be highly-priced)
  
• Secrets of triggering emotions using carefully crafted marketing words to influence buying decisions
  
• How to appeal to the human senses and increase the potential client's desire to buy
  
• Ways to grab people's attention with your promotion and making it stick in their minds
  
• Neuro-marketing strategies for gender-oriented products/services – Mars vs. Venus
  
• Diffusing skepticism – how to speak directly to the customer's brain and instill trust
  

Day 2:

• Specific Neuro-marketing techniques for different marketing mediums:
  

          ◦  Internet 

          ◦  Print ads 

          ◦  Face-to-face selling

• Mind-tactics to create immediate buying decisions
  
• Behavioral research discoveries about "loyalty" – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
  
• Secrets to craft an irresistible offer – ignite the "I’ve got to have it" emotions when they see your promotion
  
• Putting it all together – hands-on session to create & design your own marketing materials using elements of Neuro-marketing
  

Who Will Benefit?

This course is suited for companies whose business is more towards Business-to-Consumers (B2C) and will benefit executives, professionals, sales, retail, marketing and advertising staff who want to learn more about marketing – that is based on fascinating discoveries about the human brain (and forces that influence buying behavior).

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