About this Course

Learn the Best Practices of SEO Marketing from UK's Top Digital Marketing Research & Training Company! 

Equip yourself with the latest 2015 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.

• Intensive 2-day course covering all aspects of natural Search Engine Optimisation (SEO)
  
• Great introductory course for professionals with little or no SEO knowledge
  
• Get updated on the latest SEO knowledge to start researching and planning a competitive SEO strategy
  

Why You Should Attend This Course:

This intensive 2-day course enables you to plan and build an organic search engine optimisation (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.

This is a complete SEO training course set at a beginner to intermediate level. The course uses a mix of presentation, live case studies, practice techniques, class discussions and real projects to facilitate the learning.

Learning Outcomes:

• Understand the key components of a successful SEO strategy
  
• Plan a structured SEO campaign
  
• Improve your use of SEO as a competitive tool, and identify quick-win opportunities
  
• Understand new SEO innovations and changing search engine trends
  

Course Outline:

Introduction to Search Engine Marketing

• Why is Search important
  
• Which Search Engines to focus on
  

Setting the Stage

• SEO vs. SEM
  
• Pros and cons of SEO
  
• Why position on Search Engine Results Pages (SERPs) are important
  

Planning and Strategy

• Benchmarking important SEO elements
  
• Current web traffic analysis
  
• Goal setting and timeline
  

Keyword Analysis

• How search engines are structured
  
• How people are searching
  
• Types of keywords and KEI (Keyword Effectiveness Index)
  

Competitor Analysis

• Understanding competitors in terms of the SEO tactics
  
• Getting competitive data
  

On-Page Optimisation

• On-page SEO elements
  
• Latent Semantic Contextual keywords
  
• Copywriting for SEO
  

Off-Page Optimisation

• Link-building strategies
  
• Impact of social media and UGC (user generated content)
  

Measurement

• Traffic and conversion analysis
  
• Changes in search engine algorithms
  

Other SEO Factors

• Google Panda, Penguin, Hummingbird
  
• White hat vs. Black hat tactics
  
• Multilingual SEO, mobile SEO and other trends
  
• SEO Audit Template
  

Who Will Benefit?

This course is ideal for marketing professionals, management staff and business owners looking for a world-class workshop to learn the basics of SEO, understand how to use SEO as a competitive tool, and manage SEO campaigns internally or with an external vendor.

Rate this course:

Log in to submit

Comments