About this Course

Great companies of today are fueled by passion and purpose. They are financially successful WHILE helping ALL of their stakeholders thrive: the society, their partners, investors, customers and employees alike. These Firms of Endearment create value for their stakeholders and benefit the world through the way they do business—and the market responds.

This course walks participants through the essence of great leadership and how to bring focus back to the purpose of an organisation. We will examine how to build a high-performance business on passion and purpose, analysing some of the best Firms of Endearment in the world. We will illustrate how to help employees and partners find self-actualisation, how to be part of capitalism's social transformation, how to create a happy, productive workplace, how to create mutually beneficial partner relationships, build a company that is loved and admired, and how tending to the human side of a company's life takes care of the bottom line.

Learning Outcomes:

• The essential components of effective leadership
  
• Why market share is the wrong measure of corporate performance
  
• How to take a stakeholder perspective: the SPICE Model
  
• What is a Firm of Endearment (FoE)
  
• What are the seven habits of FoE leaders
  
• How to lead with passion and purpose
  
• How to develop a holistic mindset required of FoE management
  

Course Outline:

Essential Components of Effective Leadership

• Passion
  
• Empathy
  
• Competence
  

Building Business on Love and Care

• What is a Firm of Endearment
  
• The FoE Way
  
• Firms of Endearment vs. Good to Great Companies
  

New Age, New Rules, New Capitalism

• The Self-Actualisation of Capitalism
  
• The Fallacy of Chasing Market Share
  
• Shareholders vs. Stakeholders
  
• The SPICE Model of Stakeholder Perspective
  
• Emotionally Intelligent Management
  

Taking the Stakeholder Perspective

Society: the Ultimate Stakeholder

• Business Values vs. Human Values
  
• FoE and Society
  

Partners: Elegant Harmony

• Measures that Matter
  
• Profitable Collaboration
  

Investors: Reaping What FoEs Sow

• The Zen View of the Pursuit of Profit
  
• Shareholder Returns
  

Customers: From Share of Mind to Share of Heart

• A New Consciousness
  
• Soulful FoEs
  

Employees: From Resource to Source

• Putting Meaning into the Work Place
  
• The Joy of Work and Connecting Top to Bottom
  

Examining Firms of Endearment

• Putting to Rest the Financial Performance Argument
  
• Seven Habits of Leaders of Firms of Endearment
  

          - Challenging Industry Dogma

          - Aligning Stakeholders’ Interests

          - Breaking Traditional Trade-Offs

          - A Long-Term Perspective

          - Organic Growth

          - Blending Work and Play

          - Rejecting Traditional Marketing Models  

Creating Values for Stakeholders

• Transcending the Zero Sum Mindset
  
• The Holistic Mindset of Firms of Endearment Management
  
• Getting to the Other Side of Complexity
  
• From Respect to Loved and Admired
  

Who Will Benefit?

• Organisational executives
  
• Managers
  
• Aspiring leaders
  
• Entrepreneurs
  
• Professionals
  
• Policy makers
  

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