Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Environmental Cleaning,
Personal Services,
Building and Construction,
marketing management
A savvy marketer leverages on each and every piece of material that goes out to his/her customers. Communications could be in the form of a print ad, poster, brochure, catalogue, DM or even a personal letter or e-mail blast. An effective marketing collateral includes not just an attention-grabbing visual but highly persuasive copy that puts the customer in the right frame of mind to purchase that ...
Provider: Marketing Institute of Singapore
Sales & Marketing Customer Service marketing management
Findings show that services impact customers more directly than products do. The dissatisfaction experiences from some aspects of customer services are the reasons for customers to switch their service providers. To remain service-centric, organisations need to understand the nature and unique characteristics of services when managing service quality, productivity and personnel. Organisations have...
Sales & Marketing marketing management
Email marketing is now recognised as one of the most powerful ways to market and promote your products or services. The right email can produce excellent response rates and have an extraordinary effect on the way you communicate with target markets.But why do some email marketing efforts achieve spectacular results whilst others are instantly deleted? If you want practical, easy to implement and r...
In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – neuro-marketing. Learn the latest neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers' brains... triggering them to want your product/service more and make a faster buying ...
In today's complex and competitive environment, there is always a possibility that things will not go in a preferred manner. Being equipped with negotiation skills will empower your working life positively to manage these situations. Developing negotiating skills will contribute towards productive outcomes within the organisation and with those we do business with. This course will help you develo...
LinkedIn is the world's largest professional network of affluent, influential and successful people with a growing global user. 50% of the Fortune 100 companies use LinkedIn for marketing and it is the only Social Media platform that is not blocked in China.This course covers theories and practical aspects of LinkedIn marketing for brands and businesses. This course is a hands-on practical course ...
In today's fast-paced technology world with the pervasive use of Social Media, a crisis on Social Media may happen anytime and anywhere to any organisation. When it happens, the reputation of the organisation is at stake and business is on the line. Without any warning, Social Media crisis happens suddenly, unexpectedly and spread rapidly. Organisations that are unprepared and unsure on how to man...
Learn how to measure and analyse your diverse digital marketing channels to develop effective marketing strategies.Intensive 2-day course covering data insights and analytics of digital marketingAnalyse and measure results and performance from diverse digital marketing channels like websites, social media channels, mobile platforms and othersWhy You Should Attend This Course:If you are to get the ...
Strategic marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objectives in any market situation. This course will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan. Participants will learn how to investigate and analyse their areas of business and the cu...
If you are looking for more than just theories, and want real practical proven methods to make a website not just nice looking, but actually influence crowds of visitors to take out their wallets and make purchases, then this one-of-its-kind course cannot be missed. Learn basic and advanced strategies to convert casual web visitors of your companies' website into buying customers. Examples of high...
Grasp this must-have knowledge and craft competitive mobile strategies immediately.Comprehensive 2-day course covering all crucial aspects of mobile marketingGreat introductory course for professionals with little or no mobile marketing knowledgeKnow how to develop a mobile strategy and implement mobile campaigns within an integrated marketing frameworkWhy You Should Attend This Course:Mobile is r...
Learn the Best Practices of SEO Marketing from UK's Top Digital Marketing Research & Training Company! Equip yourself with the latest 2015 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.Intensive 2-day course covering all aspects of natural Search Engine Optimisation (SEO)Great introductory course for professionals with little...
Radical changes in the market place pose great challenges to businesses performance. With product-markets maturing in the competitive landscape, customers' expectations for superior value from the goods and services escalating, and technological changes in the macro-environment, what was once effective marketing strategies are no longer as successful. To strengthen the firm's position and growth, ...
Business Management marketing management
An effective marketing campaign begins with an effective marketing message. It's important that our message addresses the issue of who the message is for (the target market), why we offer our services (the benefits or the problem we solve for the target market) and how are we going to reach them (the marketing tactics and considerations of the marketing mix).Crafting a consumer focused marketing m...
This 2-day digital university gives you a complete overview of digital marketing disciplines, and brings you up-to-date fast in the digital landscape.Intensive course covering a complete overview of digital marketingUnderstand the digital marketing spectrum from paid search, display advertising to big data, marketing automation and content marketingLearn to build powerful online strategy and revie...
Developing Your Social Networks to Build Positive & Proactive Advocacy EffortsOrganisations and brands marketing on social media would have developed a sizeable community at some point. As advertising messages become less effective to these communities as consumers become wary, brands and organisations need to leverage on their consumers' 'love' on social media to support key brand messages wi...
The market place is becoming increasingly competitive. The understanding of the ever changing market environment and customer requirements is crucial for the survival of organisations and businesses.Market research provides organisations and businesses with an effective and efficient way to continuously stay in touch with market place changes and customers' perceptions, behaviours and needs. This ...
Attracting top talent and getting job seekers interested in your company’s job positions require the right approach of recruitment. Today, hiring organizations understand these job seekers look beyond job descriptions. They leverage on employment branding and strategic marketing platforms to reach their qualified candidates. They make constant effort to market, engage, capture and nurture...
Do you or your team encounter difficulty in getting approval for your marketing campaigns? Has it occurred to you that whilst your idea sells, you may have under-estimated the financial hurdles which are blocking that approval? Or are there frequent instances where your company is unable to grow the business because marketing proposals fail to get endorsement from the finance team? This could be b...
Successful businesses plan to align meaningful marketing strategies to address to the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase greater customer value that enhance brand positioning and business sustainability.This workshop uses a practical and team/peer-based approach. Through workplace scenarios, it takes participants ...