About this Course

If you are looking for more than just theories, and want real practical proven methods to make a website not just nice looking, but actually influence crowds of visitors to take out their wallets and make purchases, then this one-of-its-kind course cannot be missed. Learn basic and advanced strategies to convert casual web visitors of your companies' website into buying customers. Examples of high-converting web ads and copies, as well as some of the most remarkable sites will be covered.

Learning Outcomes:

• Know the exact graphic and visual elements to insert into a website and make it hold the attention of visitors
  
• Understand online buyers psychology and the influencing tools that encourage them to buy
  
• Get a stockpile of words, phrases and sentences that persuade online visitors to buy
  
• Create websites and ads that convert visitors to buyers
  

Course Outline:

There are many 'secret elements' that make web ads and copies work. This course offers 27 of such secrets, placed into the following categories:

Graphics & Visuals that Attract

Typically, when web visitors first see a webpage, if nothing visually arrests their interest within 20 seconds, they will exit and the likelihood of them returning is close to zero. For that, graphics and visual element plays a big part in making a visitor "stick" to the site rather than leave:

• The 'hotspots' or places the eyes go to first when visitors see a webpage
  
• Where to find relevant graphics and pictures for what the website is offering
  
• Using "Scribbles" on a website to draw attention to important parts you want people to see
  
• One color that is scientifically proven to catch more attention on websites
  
• If a video is required for a webpage, know how and which part of the page to insert it
  
• Examples of sites that brilliantly use simple visuals on their pages to enhance their offer
  
• Why 'white spaces' on a webpage are essential for visitors to continue staying on the page
  
• How to increase trust and confidence in web visitors with tactically-placed images
  
• Adding a subtle picture that helps increase rate-of-purchase by up to 3 times
  

Online Psychological Influencers

In order to turn visitors who are in the frame-of-mind of 'just looking around' into the frame-of-mind of 'buying', the website has to be in-built with components to psychologically switch them from one frame to another:

• Differences between the browsing mentality and the buying mentality (what causes it to go from one to the other)
  
• What to put into a website to make visitors feel mentally safe and unforced when buying (and actually feel smart that they've made the right decision)
  
• How to effectively put a dateline on an offer and coax visitors to make a purchase decision quickly
  
• Getting people who don't purchase on their first visit to the site to return as paying customers
  
• Using a strategic pricing tactic to push hesitating visitors over the fence and make purchases
  
• Ways to sell low-priced items online as well as higher-priced items (both require different methods)
  
• The best timings to send an email promo to people and influence them to click on a link to buy
  
• Free tools and services to turbo-charge your web marketing while saving tons of time trying to convert customers (these tools would have cost thousands of dollars in the pre-internet age, but now they are 100% free)
  

Information & Wordings that Sell

On a website, it is hard to sell or convey the benefits of the offer without the use of words. Relevant information that enhances and greatly amplifies the offer are not just essential, they are compulsory:

• Using words and phrases that have a positively-impactful effect on the human mind to make the selling process easier
  
• Inserting "Benefit-laden Sentences" in the web ad or offer to let visitors know all the advantages and usefulness of what they are buying
  
• Why cool flashy sites (or those that lack words) seldom convert visitors into paying customers
  
• Crucial information every website should never leave out if they want to secure the trust of the visitors
  
• The type of word fonts that encourage web visitors to stay on the page, as well as fonts that get them to leave quickly
  
• Sharing and showcasing of some of the most brilliantly-worded web ads and copies from around the world (including a few that outperforms industry conversion rates)
  

Participants who have a website, online ad or blog that sells a product or service on the Internet, and wish to have it enhanced with components to boost up customer purchases, are welcome to submit forward and have it improved during the course.

Who Will Benefit?

Executives, Professionals, Sales, Marketing and Web Development staff who want their companies' websites to not just look good but sell just as well. This course is suited for companies whose business is more towards Business-to-Consumers (B2C).

Rate this course:

Log in to submit

Comments