About this Course

Successful businesses plan to align meaningful marketing strategies to address to the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase greater customer value that enhance brand positioning and business sustainability.

This workshop uses a practical and team/peer-based approach. Through workplace scenarios, it takes participants through marketing process, engages them to apply marketing strategies actively in group discussion, presentation, sharing and proposing improvements.

Upon completion, participants may progress to attend the 1-day course Advanced Marketing Strategies – Driving Business Growth & Sustainability.

Learning Outcomes:

• Create customer value and win  competitive edge over competitors
  
• Optimize business opportunities through application of effective market strategies
  

Course Outline:

• Audit market forces in your operating environment
  
• Align the marketing strategies with corporate direction and business strategy
  
• Identify attractive market segments through segmentation and target marketing
  
• Adopt relevant marketing strategies to meet customers and business objectives
  
• Determine pricing objectives and strategies for customer acquisition
  
• Develop product objectives and strategies for increased customer value
  
• Leverage multiple distribution including the Internet channels for larger market reach
  
• Develop digital marketing campaigns for market share
  
• Integrate marketing communication strategies for brand equity
  
• Implement push and pull promotional strategies to stimulate customers' buying decisions
  
• Develop positioning strategies for competitive advantage
  

Methodology

This is a practical, interactive and productive workshop which participants’ learn concepts and application through:

• Case study
  
• Simulated workplace scenario
  
• Application activities
  
• Review discussions, and
  
• Self/peer/facilitator assessment
  

Who Will Benefit?

Marketing Managers, Sales Managers, Business Owners and Professionals in all industries.

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