About this Course

Organisations ranging from small players to large multinationals are focusing on customer-centric strategy to retain customer loyalty in order to stay relevant, competitive and profitable. They are exploring ways to increase purchasing loyalty of their best customers as well as capturing new customers. Effective loyalty programs capitalise on the data collected from members to build good customer relationships, increase customer life value, and make key business decisions so as to maintain its position in the marketplace.

However, competition for customer acquisition is intense. Businesses need to look at factors that influence customer loyalty before they become customers, re-think ways of connecting with customers with every possible type of loyalty programs across all dimension of the customer touch-points.

This course aims to equip you with the knowledge, tools, strategies and skills of loyalty marketing to acquire, grow and build your customers relationship successfully in today's competitive market. Participants will walk through simulated workplace scenarios to assess the effectiveness of their own loyalty programs, strategies and practices of successful organisations that capture life-time value of customers.

Learning Outcomes:

• Understand loyalty program options to grow customer share of wallet
  
• Develop loyalty strategy that rewards your best customers
  
• Cultivate loyal customers, reduce customer attrition, improve profitability and strengthen customer relationship
  

Course Outline:

• Recognise loyalty marketing as a value-creating strategy and competitive weapon
  
• Align customer loyalty with business direction and marketing strategy
  
• Steps in developing, implementing, and controlling an effective Loyalty program
  
• Gain insights of your prospective customers and loyalty audience
  
• Identify loyalty program WOM champions
  
• Tailor loyalty programs to specific customer values, needs and preferences
  
• Develop types of loyalty programs that resonate with different target segments
  
• Managing Loyalty programs before, during and post customer acquisition
  
• Put together an effective loyalty program for competitive advantage

Who Will Benefit?

Marketing Professionals across all levels of management and senior management of business owners.

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