About this Course

This programme is intended  for professional looking for a professional qualification which will help in career advancement and leads directly to a university degree. Students will learn about the managerial aspect of marketing management and improve their management knowledge and abilities

Objectives and Expected Outcomes

At the end of the programme, the students will have acquired:

• Students will learn about the contemporary issues in marketing and strategic marketing management
  
• Understanding International marketing 
  
• Corporate Marketing Management
  
• Progression to a degree
  

Course Syllabus/Content: (Module Descriptors)

International Marketing

In this module, the learner will understand the complexities and challenges in international and global marketing, and be able to evaluate their potential and risks and know how to prepare and implement international marketing strategies and plans. They will also understand the organisation and management of international marketing Operations and understand the marketing opportunities presented by emerging markets, and the potential problems of cultural and related factors. Finally, the learner will understand the requirements for international physical distribution management and channel strategy, understand the financial aspects of international marketing and how to develop international sales and marketing communications strategies.

Contemporary Issues in Marketing

In this module, the learner will understand the developing role of marketing in a modern organisation and the potential impact upon marketing practice of the Internet and related technological developments. They will also understand changes in consumerism, environmentalism and the ‘green’ movement and the nature and importance of globalisation and the process of global marketing. Finally, the learner will understand developments in social, service and not-for-profit marketing, the importance of the internal marketing concept and relationship marketing policies and the importance of marketing logistics (Physical Distribution Management).

Integrated Marketing Communications

In this module, the learner will understand the nature of the communications process and the concept of integrated marketing communications and know how to manage efficient procurement of marketing services and how external suppliers can achieve successful relationships with clients. They will also be able to plan, implement and evaluate an advertising campaign and understand how to manage and provide effective sales promotions services. Lastly, the learner will know how to target individual customers by direct and digital marketing and understand the role of public relations and know how to manage a successful campaign, how to promote effective integration of marketing and sales activity and understand the role of field marketing and know how to manage and provide effective field marketing programmes.

Strategic Marketing Management

In this module, the learner will understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks and understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning. They will also understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved and how to implement, measure and control strategic marketing plans. Lastly the learner will understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector, the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans

Corporate Strategy and Planning

In this module, the learner will know how to critically assess the nature, scope and need for corporate strategic planning and be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions. They will also be able to identify and critically assess strategic options and decisions and decide between them and be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance. Finally, they will be able to be able to critically evaluate key contemporary issues and future challenges affecting corporate strategic planning.

Assessment

• Written Examination
  
• Each unit will be assessed via a three hours examination, set and marked by ABE. 
  

Eligibility for Graduation

Students are expected to attain a minimum of 40% in order to pass the examination and to pass each examination paper. 

Students who have successfully passed all required modules will be eligible for graduation.

Certification

Students who have completed and passed all the required modules will be awarded

ABE LEVEL 6 DIPLOMA IN MARKETING MANAGEMENT (GRADUATE)

Progression Path 

The following universities have accepted ABE level 6 Diploma holders with relevant work experience on to their Masters degrees:

• University of Hull, UK
  
• Maastricht School of Management, Netherlands
  
• Gibaran Learning Group Institutions, Australia
  

Or Final Year  degree at:

• Charles Sturt University, Australia
  
• University of Conventry, UK
  
• Deakin University, Australia
  

Entry Requirements

• Any ABE Level 5 Diploma or Equivalent
  
• A degree or equivalent and must be competent in English (IELITS 5.0) and Mathematics.
  

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