1. Home
  2. Course
  3. Leveraging the Power of Neuro-Narrative Persuasion in Leading Change

Leveraging the Power of Neuro-Narrative Persuasion in Leading Change

  

About this Course

Great salespeople are often regarded as great communicators. They often have a good repertoire of striking stories to inspire customers, or disarm disgruntled associates. Great Organisation also have a wealth of stories that illuminate, project or help their brand, to stand out from the crowd.

Do you have such stories that differentiate your Organisation from others? Stories are the currency of human contact. You need them to build bonds of understanding and empathy with your customers. If you are fortunate, your stories will become contagious and spread from person to person.

This programme is designed to help Business Leaders to engage, connect and sell their services with the help of strategic stories. Our approach allows you to identify and craft a repertoire of compelling stories that can be used several times to Fertilise, Empathise, and Energise business conversations.

Objectives

Upon completion of this workshop, participants will be able to;

  • Provide a structure and framework for developing and fine-tuning stories
  • Provide tools and techniques for delivering compelling business stories
  • Delineate a process for implementing a thriving storytelling culture within an Organisation
  • Offer helpful critique and suggestions on the delivery of current signature stories

Target Audience

  • Sales Engineers
  • Executive Directors
  • Sales Professionals
  • Marketing Directors
  • Technical Directors
  • Social Entrepreneurs
  • Startup Entrepreneurs
  • Human Resource Directors
  • Independent Business Owners

Duration

One day

Curriculum

Harvesting Stories

  • Anatomy of a Story
  • Neurology of Storytelling
  • Four Types of Stories for Leaders
  • The Frame for Business Stories
  • Finding Compelling and Useful Stories
  • How to Sort, Triage and Catalog Stories?
  • Rhetorical Tools and Devices for Storytelling

Processing Stories

  • Writing and Polishing Stories
  • Nailing Down the Essence of a Story
  • Field Testing of Stories Within Safe Zones
  • How to Field Test Stories Within the No-Fly Zone?
  • 7 Elements of a Highly Contagious Stories
  • How to Craft a Contagious and Memorable Story?
  • How to Test, Triage and Polish Your Stories?

Taking Stories To Boardroom And Showroom

  • How to Deliver Compelling Openings
  • How to Deliver Memorable Carry-Out Lines
  • Adapting Your Stories to Specific Presentations?
  • Learning from Leadership Luminaries
  • Delivering Signature Stories
  • Critique of Current Stories (Optional)

Rate this course:

Comments

Course Rating

  • /5 from users

Course Enquiry

Course Info

Similar Courses Provided By Other Premium Providers

  • Connection, Cohesion, Action Workshop

    Leadership and People Management  

    Teams are the foundational performance units in today’s complex environment – especially so in the military context, where each member brings with him specialised knowledge and skills. In order to transcend from a group of individuals into a high performance team, a key component is knowing and appreciating each other, in order to build trust and open communications. To this end, this 1-d...


    Provider:

  • Leadership That Works (14 PDUs)

    Leadership and People Management  

    Most leadership courses emphasize on the why and what of leadership, i.e. the intangibles. This course focus on who and the how of leadership, i.e. the tangibles that are measurable. The rationale of “we can only improve or manage what can be measured” is the objective of this 2-day leadership competence development course. COURSE OUTLINEThe 2-day action learning workshop covers who ...


    Provider:

  • Developing Global Leaders - Supporting and Leveraging Diversity

    Leadership and People Management  

    “All conflict is about difference; whether the difference is race religion, or nationality…” -- John HumeThe main reason we need to have diversity departments, programs and trainings is that we often find it difficult to deal with differences. While diversity enriches our lives in many ways, it also makes interactions more complex and at times rather challenging. We live in a globalized worl...


    Provider:

  • Solution-Focused Leadership Coaching

    Leadership and People Management  

    Building on Strengths and Empowering People for SuccessA positive revolution is quietly spreading through the world of organizational and personal change. Across the globe coaches, leaders, managers and consultants are discovering the positive power of the Solution Focused Approach.Applying a strengths-based perspective using "The Solution Focused" approach offers a powerful yet subtle way to posi...


    Provider:

  • High Performance Leadership Coaching

    Leadership and People Management  

    Illuminating Strengths and Propelling Change through Solution FocusedThe world has changed. Approaches to leadership that served well in the past do not address the challenges of the 21st century. We have crossed a threshold to a new era: one that demands a radical shift in leadership strategies and practices. To meet this challenge, leadership now must respond to new trends currently defining the...


    Provider: