About this Course

This programme is designed for professional who either has relevant experience working in marketing companies or completed ‘A’ level. It provides a fast track to a degree and MBA. 

The award provides a portfolio of the latest marketing industries allowing aspiring student to maximise his/her contribution to the organisation. It focuses on the essential skills of the marketing professional for leadership and management role and help establishing a marketing orientated organization with the emphasis on the customer, a core component in an organisation’s success. 

Lastly, student will be well informed and be guided to meet the fresh challenges that are part of a rapidly changing business environment. 

Objectives and Expected Outcomes

At the end of the programme, the students has covered and more capable of :

Students will learn about the managerial aspect of marketing policy, planning, communication and improve their management knowledge and abilities

• Improve business knowledge
  
• Understand the principles of marketing and marketing information systems
  
• Career Development
  

Course Syllabus/Content:

• Marketing Policy, Planning and Communication
  
• The Business Environment
  
• Organizational Behaviour
  
• Managing the Customer Relationship
  
• Principles of Marketing
  
• Marketing Information Systems
  
• Economics for Business
  
• Quantitative Methods for Business Management
  
• International Marketing
  
• Contemporary Issues in Marketing
  
• Integrated Marketing Communications
  
• Strategic Marketing Management
  
• Corporate Strategy and planning
  

Certification

Students who have completed and passed all the required modules will be awarded

ABE Level 6 Extended Diploma in Marketing Management

Progression Path 

ABE has agreement with following universities to allow its level 6 Extended Diploma holders on to various stages of relevant degree courses:

Bachelor Degrees: 

• University of Conventry, UK
  
• Curtin University of Technology, Australia
  
• Auckland University of Technology, New Zealand 
  

MBA/Masters degrees

• Birmingham University, UK
  
• University of Hull, UK
  
• Robert Kennedy University, Switzerland 
  

  1. For fastrack programme: Final year of degree or Master Degree(with relevant work experience)

  2. For others : ABE Postgraduate Diploma Level 7 and progress on to Advanced entry to MBA/ Master Degree

Entry Requirements

• Minimum Age: 18
  
• Academic Level: Any ABE Level 4 Diploma
  
• Language Proficiency: GCE ‘O’ Level English / IELTS 5.0 or equivalent· 
  

Or fasttrack your study if you have the following qualifications:

• 2 x ‘A’ levels (or a level 3 equivalent) or 2 years’ relevant work experience
  

Course Duration / Mode of Delivery

(Total 22 Months)

22 months of day class Institutional Studies delivered via;

• Theory lectures
  
• Monday to Friday (5 hours per day)
  

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