About this Course
This programme provides a direction for aspiring students the essential skills to manage marketing activities. It teaches Students about the principle of marketing management and the management process responsible for identifying, anticipating and satisfying customer needs profitably. It also improves their management knowledge and abilities at a higher level.
Objectives and Expected Outcomes
At the end of the programme student has covered and capable of:
- Improve management knowledge and abilities at a higher level
- Leading and managing organisation change
- Planning marketing policy and communication and managing customer relationship
- Progress to second year degree or
- ABE graduate Diploma level 6
Course Syllabus/Content:
- Marketing Policy, Planning and Communication
- The Business Environment
- Organizational Behaviour
- Managing the Customer Relationship
- Principles of Marketing
- Marketing Information Systems
- Economics for Business
- Quantitative Methods for Business Management
- Written Exams
- Each unit will be assessed via a three hours examination, set and marked by ABE.
Eligibility for Graduation
Students are expected to attain an overall minimum of 40% in order to pass each examination paper.
Students who have successfully passed all required modules will be eligible for graduation.
Certification
Students who have completed and passed all the required modules will be awarded
ABE Level 5 Diploma in Marketing Management (Higher)
Progression Path
ABE has agreement with following universities to allow its level 5 Diploma holders on to various stages of relevant degree courses:
- James Cook University, Australia
- University of Buckingham, UK
- Auckland University of Technology, New Zealand
Entry Requirements
- Minimum Age: 18
- Academic Level: Any ABE Level 4 Diploma/ Any Level 3 Qualification or equivalent
- Language Proficiency : GCE ‘O’ level English /IELTS 5.0 or equivalent
(Total 12 Months)
12 months of day class Institutional Studies delivered via;
- Theory lectures
- Monday to Friday (5 hours per day)
Course Rating
- /5 from users
Course Enquiry
Course Info
- Course Provider ICAS TRAINING AND EDUCATION COLLEGE (ICASTEC) PTE. LTD.
- Course Category Business
- Course Price $9900
Comments