Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Environmental Cleaning,
Personal Services,
Building and Construction,
business
This course seeks to equip participants with a basic understanding of how various aspects of intellectual property law, namely Patent, Registered Designs, Copyright and Trade Mark, can be applied to support and drive businesses in achieving their business strategies and objectives. The ‘Apply Basic Knowledge of IP Law to Support an Organisation' programme aims to provide the following knowledge...
Provider: IP ACADEMY
Interested in finding out how to manage the contractual relationship between you and the publisher? Not sure what the terms in a publishing contract mean? This 3-hour course specially designed for writers and illustrators aims to furnish you with all these know-hows. You will also learn whether your works are copyright protected and how you can obtain the necessary copyright clearances for your wo...
Learn the art of communicating with your customers and prospects without selling!! Learn the Art & Science of Content Marketing – The biggest asset that weaves through every channel and platform! Create, distribute valuable, relevant, consistent content to attract, retain, engage a clearly-defined audience in changing, driving positive consumer behaviour to drive profitable customer action!!With...
"This decade reflects a dramatic increase in the understanding of businesses about the value of their IP and the need for corporate executives to manage the opportunities and the risks arising from IP.” (“Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property" by Harrison and Sullivan, 2012).In today’s highly dynamic global economy, businesses...
You have invested thousands, even millions of dollars and countless hours into building your IP assets and brand equity. However, all it takes is just one infringement, and your brand and reputation which you have painstakingly built over the years can be damaged instantaneously.So what you can do to reduce this vulnerability, and defend your assets and protect your brand? What kind of IP roadmap ...