About this Course

You have invested thousands, even millions of dollars and countless hours into building your IP assets and brand equity. However, all it takes is just one infringement, and your brand and reputation which you have painstakingly built over the years can be damaged instantaneously.

So what you can do to reduce this vulnerability, and defend your assets and protect your brand? What kind of IP roadmap should you develop to manage, protect and sustain your corporate innovation effectively for the long term? Where do you even begin to evaluate your current position now and the next steps to take?

Bringing together some of the region’s leading IP practitioners and experts, this seminar provides you with rare access to invaluable networking opportunities and expert insights on safeguarding your IP assets and brand amidst the region’s thriving economic growth.

REASONS TO ATTEND:

- Engaging sessions on latest developments in IP audits, trademark litigation and brand protection

- Interactive Q&A sessions centered around exciting themes and strategies in the IP industry today

- Benefit from networking opportunities with top IP counsel and industry experts

- Leverage the latest brand protection technologies and best practices adopted by Fortune 500 companies

- Safeguarding your brand: International anti-counterfeiting mechanisms and strategies and monitoring against online counterfeiting and piracy

WHO SHOULD ATTEND:
- In-house Counsel
- Brand Manager
- Marketing Professional
- Trademark Attorney
- IT Manager

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