About this Course

Learn the art of communicating with your customers and prospects without selling!! Learn the Art & Science of Content Marketing – The biggest asset that weaves through every channel and platform! Create, distribute valuable, relevant, consistent content to attract, retain, engage a clearly-defined audience in changing, driving positive consumer behaviour to drive profitable customer action!!

Within the same context, as more marketing and business professionals using digital marketing in their execution, social media has transformed the way we communicate allowing users to publish and publicize almost anything. However, social media also provides new challenges for businesses, particularly in the areas of intellectual property protection and infringement.

In this course, participants will acquire:

-          Content marketing and how it fits in the overall business marketing strategy

-          How to incorporate thought leadership through the right content marketing channels

-          Modern SEO and Content Relationship

-          Selecting rich and compelling content for higher website traffic, lead generation and sales

-          Channels and Platform Selection

-          Useful resources for effective content marketing tactics

-          Social Media and Content

-          IP Considerations and Overview of applicable laws and regulations

-          Protect and manage their intellectual assets whilst utilising social media tools and avoid typical pitfalls

-          Preparing and Implementing Social Media Policy for business

-          Certificate for 75% Attendance and Above

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