Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Healthcare,
Personal Services,
Building and Construction,
Sales & Marketing Customer Service marketing management
Findings show that services impact customers more directly than products do. The dissatisfaction experiences from some aspects of customer services are the reasons for customers to switch their service providers. To remain service-centric, organisations need to understand the nature and unique characteristics of services when managing service quality, productivity and personnel. Organisations have...
Provider: Marketing Institute of Singapore
Customer Service
The telephone is the key mode of communication with customers in most organisations today. The telephone is often your customer's first point of contact with your company. Customers often form an impression of your company from the quality of one call or from the point of first contact. It is essential to understand, not just which techniques can be effective to influence customers but also the ad...
This course will help you to appreciate the importance of focusing on customers and meeting their specific needs. The main emphasis is communication and how effective communication can ensure the establishment and maintenance of customer-centric service. Through case studies, video presentation and discussion, participants will be introduced to the principles of customer-centric service. This...
World-class customer communications must be delivered with a heart. World-class organisations are those who know what it takes to connect with their customers, build customer loyalty, and maximise customer delight with every communication. Increasingly, customers will communicate their satisfaction and dissatisfaction through email, feedback forms, letters and social media channels such as blogs, ...
Organisations ranging from small players to large multinationals are focusing on customer-centric strategy to retain customer loyalty in order to stay relevant, competitive and profitable. They are exploring ways to increase purchasing loyalty of their best customers as well as capturing new customers. Effective loyalty programs capitalise on the data collected from members to build good customer ...
Sales & Marketing Customer Service
Many people find it difficult to carry on a business conversation or undertake "small talk", but if you do it right, the payoff can be big. The late Mark McCormack, founder and chairman of International Management Group (now IMG) once said, "All things being equal, people will buy from a friend. All things being not quite so equal, people will still buy from a friend". So the first step to startin...
Business Management Customer Service
Competition is everywhere and companies have spent great efforts in using effective customer acquisition and retention programmes, ranging from loyalty reward to subscription-based membership programmes, for winning customer loyalty and commitment. It is imperative for organisations to continue retaining the most valued customers and acquiring new ones for business sustainability.An effective cust...
As service providers, we sometime find ourselves facing or handling "difficult customers". When we have to deliver "bad news", say "no" to customers or to people in power, we're often tempted to placate with a "yes". It is indeed a challenge trying to balance the need to be service-oriented and the need to deliver difficult messages to our customers. This one-day course teaches service providers h...
Customer Service service Management
Many organisations have customer satisfaction as a key performance target. It is practically impossible to achieve the “zero-defects” all the time. Things do go wrong at times. Some service failures and customer dissatisfaction is almost inevitable in our real world. If service lapses are almost inevitable, then it is crucial that organisations have proper service recovery strategies to win ov...