About this Course

The business of training is like any other business, where success or failure is influenced by the health of the economy, market dynamics, business imperatives, organisational efficiency and the abilities of its people. Changing landscapes, technology and shifting demands are impacting the way and speed in which Training Organisations are evolving. Increasingly, strategic thinking and business planning has become essential in maintaining the competitive edge of Training Organisations and leading them into the future.

However, strategic business planning should not be skill-set exclusive to top management. It can begin at middle management. This programme seeks to help middle to senior management level professionals working in training organisations to understand the landscape and nature of training businesses in Singapore, and to establish a coherent business plan aligned with the future landscape requirements.

Who should attend

Senior or Middle Management, with 2 years of experience in the training industry, who are involved in strategic planning or creating new programmes or initiatives. These may include Academic Directors, Training Managers, Curriculum Managers or New consultants (e.g. TNA or QA consultants) operating in the CET Sector.

Entry requirements

• ES literacy level 6 and above
  
• Diploma qualification or Higher
  

Learners will be required to bring along their laptops to access the pre-reading materials and e-Learning Guides, which will be emailed to learners 2 weeks before the start of the programme.

Learning outcomes

At the end of the programme, learners will be able to develop a business plan based on his/her real workplace scenario and:

• Conduct a market analysis
  
• Conduct a SWOT analysis
  
• Identity target customers and their needs
  
• Develop appropriate products
  
• Determine appropriate pricing strategy
  
• Plan an effective marketing strategy.
  

Programme outline

This 2 day programme will cover the following topics:

Day 1: The Landscape and Nature of Training Businesses in SingaporeStrategic perspectives in business management

1. Strategic perspectives in business management
   
2. Training landscape
   
3. Types of training business
   

Day 2: Establishing a Business Plan

1. Market analysis
   
2. SWOT analysis
   
3. Identify target customer needs
   
4. Develop products and services
   
5. Determine pricing strategy
   
6. Plan marketing strategy

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