About this Course

Objectives:

This course enables students to obtain a good knowledge of Marketing, Advertising, Public Relations, Selling & Sales Management and Customer Service Skills. It is most suitable for either those who wish to pursue a career in Marketing, Advertising or Public Relations, or those currently working in this field and wish to obtain a recognised formal qualification.

COMPULSORY SUBJECT:

MARKETING LEVEL 3

• Nature and Role of Marketing
  
• Marketing Research, Analysis and Decision
  
• Marketing Implementation, Strategies Tactics
  
• Services and Relationship Marketing
  
• International and Global Marketing
  
• Marketing, IT and Internet
  

And Any TWO Or THREE Of The Following Subjects:

PUBLIC RELATIONS LEVEL 3

• The Nature of Public Relations

• The Publics of Public Relations

• Law and Voluntary Codes

• International Public Relations

• Community Relations

• A Public Relations Campaign

• Working with Media

• Exhibitions

• Sponsorship

• Research 

• Technology and the internet

• Public Relations miscellaneous

• Professional Development

ADVERTISING LEVEL 3

• Working in Marketing Communications 

• Role of Advertising Related to Marketing 

• The Advertiser 

• Advertising Agencies 

• Creating Press Advertisements and Television Commercials 

• Producing Advertisements 

• Production of Commercials 

• Media Selection 

• Advertising Controls 

• Evaluating and Testing

SELLING & SALES MANAGEMENT LEVEL 3

• Establish a Sales Plan

• The Selling Function

• Distribution Channels

• Recruitment and Training

• Sales Management

• Sales Forecasting, Budgeting and Evaluation

• Sales Records

• Legal and Ethical Issues in Selling

• Sales Organisation and Control

CUSTOMER SERVICE LEVEL 3

• The Developing Role of Customer Service

• Delivering Reliable Service

• Communicating with Internal & External Customers

• Handling & Solving Customer problems & complaints

• Influencing, Improvement & Effective change

Teacher-Student ratio is 1:20

Entry requirements

Minimum Age : 16 years

Academic qualification : At least an overall pass in GCE O Level OR At least an overall Pass in Sec3 Levels with two years working experiences in related field for adult learners OR Overall Pass in High school Level in Home Country

Proficiency Level : At least a pass in Sec3 Level English in home country or obtain English Language proficiency with 40% marks in JE College English Language Placement Test

Course Outcomes : Diploma

Duration : Full -Time: 6 Months Part-time: 9 months

Mode of delivery : Classroom-based teaching

Awarding Body : LCCI International Qualifications

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