About this Course
Course Description
Email marketing is extremely important for many businesses nowadays, so you will want to ensure that your newsletters are not only eye-catching, but display correctly in email applications like MS Outlook and Gmail.
This course concentrates on teaching you exactly how to write HTML and CSS (Cascading Style Sheets) that will look great and work across the widest range of email applications. These techniques are easy for anyone to learn, and do not require any previous coding experience.
DESIGNING FOR THE INBOX
- Design considerations for HTML emails
- Understanding the different email-clients
- Designing plain text email
- Appreciating the various layout possibilities
GETTING STARTED WITH PROJECTS
- Using the principals of HTML - element
- structure, tags and properties
- Writing good HTML - rules and conventions
- Learning the various aspects of formatting your HTML
GUIDELINES FOR A SOLID HTML EMAIL TEMPLATE
- Using tables for layout purposes
- Working with inline CSS to bulletproof templates with regards to various email clients
- Modifying Email templates to be less reliant on images
- WORKING WITH IMAGES
- Appreciating the different file formats of images
- Setting the dimensions of images using HTML
- Working with Alt descriptions in the case of non-displaying images
- Storing images on a web server for easy retrieval
CALL TO ACTION
- Creating links to a website
- Using images as link buttons
MAKING SNAZZY DESIGNS USING STYLES
- Learning to format text and colours
- Using borders to separate content
- Changing the appearance of links
DEALING WITH COMMON LAYOUT ISSUES
- Solving layout & spacing problems
- Solving image problems
- Solving Gmail display problems
- Solving Lotus Notes display problems
- Solving Outlook 2007/2010 display problems
Duration
1 day ( 9am – 6pm )
Target Audience
Graphic/Web designers, or people transitioning into an online marketing related job.
Course Rating
- /5 from users
Course Enquiry
Course Info
- Course Provider ACE TRAINING PTE. LTD.
- Course Category People
- Course Price $320
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