Diploma in Marketing (Awarded by Management Development Institute of Singapore)

About this Course

This course has been designed for students seeking careers in the marketing and business arena.

To provide a framework for developing marketing as well as business skills and knowledge needed at all management work

Course Curriculum

Principles of Business Management (II)

This unit is to provide a concise coverage of current management concepts and processes and enable participants to apply effectively the knowledge to specific organisational situations.

Fundamentals of Information Technology

This unit is to provide participants with fundamental concepts of computer, adequate knowledge of business computing concepts, hardware and software components and information processing skills.

Direct Marketing

This unit is to provide participants with an understanding of the concepts of direct marketing and its role within the business environment. In addition, the knowledge gained will enable participants to plan and evaluate direct marketing campaigns.

Marketing Operations

This unit enables participants to conduct a basic marketing audit considering internal and external factors.

Marketing Environment & Practice

This unit familiarises the participants with the organisation’s micro-environment and its impact on marketing and an understanding of marketing in practice.

Understanding Customers & Consumers

This unit provides participants with an introduction to the topic of consumer behaviour. It enables participants to identify and explain the theories and strategies used to analyse and understand consumer behaviour. It also enables participants to explain and apply consumer behaviour concepts to marketing related decision making.

The average lecturer/student ratio is 1 : 100 (lecture)

The average lecturer/student ratio is 1 : 40 (tutorial)

Entry Requirements

Interested applicants must possess ONE of the following entrance requirements:

GCE 'O' Level (minimum 3 passes at C6 credit including English language)

Full GCE 'N' Levels (minimum 5 passes at C6 credit including English language)

MDIS Professional Certificate
ITE/NITEC, Higher NITEC, CBS & ITC
Partial GCE 'A' Levels
Applicants must be of age 16 and above.

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Course Info

Course Provider Management Development Institute of Singapore (MDIS)
Course Category Business
Course Price n/a

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