Develop And Communicate Employer Brand Position

About this Course

This unit addresses the skills and knowledge to develop an employer brand that clearly communicates an organisation’s identity and its differentiating Employee Value Proposition. This includes leading studies around employer branding, setting differentiators in employer branding, developing the Employee Value Proposition, communicating the employer brand consistently, and reviewing the effectiveness of the employer branding process.

1. Lead studies around employer branding to understand how the organisation is perceived by relevant stakeholders

2. Set differentiators to distinguish the organisation from its competitors

3. Develop Employee Value Proposition to leverage organisational strengths in alignment with long term strategic objectives and desired culture

4. Communicate employer brand consistently to engage internal and external target audience on an on-going basis

5. Review the effectiveness of employer branding process to enhance employer branding

Rate this course:

Comments

Course Rating

/5 from users

Course Enquiry

Course Info

Course Provider HUMAN CAPITAL (SINGAPORE) PTE. LTD.
Course Category People
Course Price $709

Similar Courses Provided By Other Providers

Organisational Strategies for Effective HR Management and Development

Human Resource Management

When we look at organisations, we will inevitably see it organised by functions (e.g. sales, human resources, finance, etc.) or business units or product divisions. For purposes of people planning, the problem with these approaches is that people are deprioritised behind functions, products and business units.In this workshop, we introduce a different perspective of an organisation with the Employ...

Provider: Management Development Institute of Singapore (MDIS)

Select to compare
Managing Difficult Employee Conversations

Human Resource Management

In an increasingly fast-paced and dynamic working environment, situations change quickly requiring employees to be nimble, flexible and adaptable. To stay focused and remain relevant, many professionals require feedback on a regular basis. Giving feedback becomes an increasingly critical skill for people managers and HR Leaders both for personal success, and the success of team members and the ent...

Provider: Management Development Institute of Singapore (MDIS)

Select to compare
Speak with Confidence for Personal and Professional Success

Human Resource Management

Today, presentations and public speeches are very much a part of every executive’s responsibility. What distinguishes the successful professional from everyone is the ability to speak confidently to influence and inspire any audience.When you speak, it is important that your message is delivered in an interesting and easily understood manner. Our communication skills reflect our ability and conf...

Provider: Marketing Institute of Singapore

Select to compare
Certificate in Section Leader (Mandarin)

Human Resource Management Employment and Recruitment

Provider: Service Quality Centre

Select to compare
Certificate in Section Leader (English)

Human Resource Management Employment and Recruitment

Provider: Service Quality Centre

Select to compare