About this Course

Bradford Excellence

For 50 years Bradford University School of Management has enjoyed an excellent reputation for the quality of its teaching.  The School is consistently ranked amongst the top global business schools.

• Triple Crowned University (AACSB, AMBA, EQUIS).  Amongst the top 1% in the world.
  
• Bradford School of Management is ranked 13th in the UK (Financial Times 2013)
  
• BSc (Hons) in Accounting & Finance is accredited by CPA Australia and ACCA
  
• Exclusive partnership with MDIS since 1992
  

The University of Bradford business programmes have been the flagship programmes for MDIS for decades.  With a mixture or projects and examinations, students are tested and prepared for the real world through modern and relevant modules.  The degrees and curriculum are exactly the same and awarded by the University of Bradford.

Objectives

• Marketing is an integral part of business regardless of the nature of the industry. Today, a company’s success depends on its ability to identify and understand customers’ needs and meet those needs
  
• This course is designed to introduce our students to a broad range of management concepts required in this new knowledge-based economy with a focus on marketing
  
• Students will also complete a final year integrated marketing project which includes developing comprehensive marketing strategies. At the end of the programme, students will acquire leading and relevant marketing skills to become successful marketers
  
• Marketing is an exciting and dynamic career and graduates from the marketing programme will have abundant opportunities in a wide range of challenging fields such as advertising, conference and exhibition planning, direct marketing, sales promotions, public relations, product / marketing development, industrial sales, marketing research, retailing of fast moving consumer goods, and general marketing. In fact, all companies such as banks, hotels, airlines, government agencies etc. require marketing expertise to grow their business to be market leaders in their respective fields
  

STAGE 1 MODULES

• Introduction to Accounting and Finance
  
• Business Economics
  
• Quantitative Methods in Information Management
  
• Foundations of Marketing
  
• Student Self Development
  
• People, Work and Organisations
  
• Operations and Information Systems Management
  

STAGE 2 MODULES

• Marketing Management and Strategy
  
• Consumer Behaviour
  
• Management of Service Operations
  
• Business Law
  
• Marketing Research
  
• Integrated Marketing Communications
  
• Economics of Industry
  
• Financial Management
  
• Employability and Enterprise Skills
  
• Organisational Analysis
  
• Econometrics and Business Forecasting
  

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