Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Healthcare,
Personal Services,
Building and Construction,
Business Management
The economist Milton Friedman in 1970 argued that a corporation's purpose is to maximize returns to its shareholders. But the world has changed since then. In the midst of the global financial downturn, the economic, environmental and social implications of business are more important than ever. Accordingly CSR , a concept whereby companies integrate social and environmental concerns in their...
Provider: IMPRESS TRAINING PTE. LTD.
Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves and achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “one-time exercise” and fail to nurture and grow ...
Todays world-class companies have been successful in eliminating process inefficiencies and streamlining management hierarchies to cut costs, improve quality and become more responsive to customers. Its more important than ever to increase organisational effectiveness through the engagement of people, the elimination of waste and the cultivation of innovative teams who are constantly striving ...
Design is more than just making products pretty – it’s a Business Strategy and Innovation tool. Nor do designer thinkers need to be designers. So what is Design Thinking? A design mind-set is not problem-focused, it's solution focused, and action oriented. It involves both analysis and imagination in problem-solving. Design thinking is at the core of effective strategy development and organiza...