About this Course

Design is more than just making products pretty – it’s a Business Strategy and Innovation tool. Nor do designer thinkers need to be designers. So what is Design Thinking? A design mind-set is not problem-focused, it's solution focused, and action oriented. It involves both analysis and imagination in problem-solving. Design thinking is at the core of effective strategy development and organizational change.

Design is not just an in issue; it is the business issue of the future. Individuals and organisations that are able to harness design at a strategic level will optimise their opportunities to maximise profit and performance in the most sustainable manner.

The Course in Design Strategy equips Participants to become the next-generation managers and leaders from the perspectives of design and creative thinking. By meshing the studies of design, strategy, entrepreneurship, finance, management and sustainability, the programme will provide the tools for managing in today's fast moving markets with a vision of business which is sustainable, meaningful, ethical, profitable, and truly innovative.

This course is for motivated individuals who are looking to take their business thinking to the next level. Key Decision makers and business managers from all division categories who wish to cultivate new creative thinking through design drive improvement through performance and profit.  Participants are not expected to have any formal background in design related areas but the intent and authority to use strategic design thinking would be ideal.

Participants will gain three key insights when embarking on this course, those being:

1. Acquire adequate knowledge on the integrative nature of business and design.
2. Acquire practical and theoretical knowledge in design strategy

1. Acquire knowledge on how to apply such innovative thinking to strategic management of businesses.

During the course, participants will cover:

A New Language, and new business approach

Construct a specific new language for business interactions that serves as a foundation for building trust, creating effective teams, a mindset change, managing efficiently, strengthening leadership, improving listening and speaking skills, and enhancing interpersonal dynamics.

Leading by Design

Participants discuss and explore some of the key tasks of a leader, including creative brainstorming, trend forecasting, investment in innovation, evaluating business opportunities, commercialising innovation and communicating these opportunities to a variety of different stakeholders.

New Business Models

Participants examine various business models and types of organisations, by looking to both the past and the future. Also explore the similarities among effective organisations, regardless of their business structure or organisational philosophy.

Market and Communication Insight

Participants learn how to conduct effective research that illuminates unseen opportunity and enables a deep understanding of customers and users.

Customer and User Experience

An introduction to the development processes for products, service ecologies, and other customer and user experiences, and examines the relationships among them.

Operations & Systems Design

This session explore strategies for optimising both development systems and process, in addition to solution sustainability, innovative operational design, and systems design.

Strategic Management

Participants learn practical techniques for short- and medium-term management, as well as long-term insight and innovation tools such as scenario planning. In this session, participants will learn how to develop  professional strategic plan for their company

Innovation Culture

Assess how leaders can remain mindful of societal and organisational values as well as how they can manage shifting values to create more successful, innovative and effective organisations.

Course Durations: 2days

Quick Tip

Take a human centered approach. Along with the business and technological considerations, innovation should factoring human behaviour, needs and preferences. Human-centered design thinking – especially when it includes research based on direct observation – will capture unexpected insights and produce innovation that will more precisely reflects what consumers and clients want.

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