About this Course

In the world of business, time is of the essence. Business writing has to be done fast, with the objective of achieving the desired outcome. Correspondence has to be clear, concise, correct, courteous and coherent so the reader can understand and respond equally fast.

This course arms participants with the writing skills to produce client letters, emails and short reports which are clear, organised, readable, that flow logically and manifest the appropriate style.

Course Outline:

Emphasising Business Correspondence

• Keeping the writing objective in mind
  
• Keeping the reader in mind
  
• Organising the points to create a logical flow of ideas
  
• Organising the points according to emphasis
  
• Achieving clear, concise and coherent writing
  
• Using action verbs instead of abstract nouns
  
• Using the active voice
  
• Using parallel constructions
  
• Limiting ideas in sentences
  
• Enhancing readability with good layout, use of transition words, paragraphs, summaries, and weeding out wordiness
  

Setting the Style (Tone and Formality)

• Applying the right tone when writing to familiar clients and MNC clients
  
• Writing for technical and non-technical readers
  
• Being conversational
  

Employing Editing Skills

• Editing and proofreading for the following to enhance readability:
  

          - Clarity

          - Coherence

          - Consistency

          - Accuracy

          - Courtesy

          - Spelling, punctuation, grammar

Who Will Benefit?

For anyone interested in improving their business writing skills for effective communication.

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