About this Course

Program Introduction

Marketing is what and how you say it when you explains how remarkable your product and service are and why consumers should buy it. Students will understand that marketing is the intersection between business and consumer and how it became the influence of self interest of the business and the needs of the consumer. 

Structure and Duration

8 Modules

Minimum 12 months, Part-time

2 evenings per week, 6:45pm – 9:15pm 

Assessment Methods

The following types of direct assessment methods are used as evaluation tools for each module:

Assignments (60%)

Mid-term Exam (20%)

Final Exam (20%)

Assignments may consist of Multiple choice, True/False, Short answer questions and written assignment such as essays, Case Studies, Critical Reviews and Research Papers. 

Delivery Method

Classroom based.

Graduation Requirements

Achieve a minimum 24 credits and earn at least a Grade Point Average (GPA) of 2.0.

Program Subjects

Students must complete 8 subjects which include the 3 Compulsory subjects and choose 5 subjects from the list of Electives.

Eligibility

Minimum 16 years oldCompleted ’O’ Level or ITE CertificateStudent with ‘N’ Level is required to complete the ‘Certificate in Writing & Communication’ with minimum Grade ‘D’.

Modules

• Freshman Composition 1
  
• Introduction to Sociology
  
• General Psychology
  
• Principles of Marketing
  
• Principles of Management
  
• Consumer Behavior
  
• Two Electives in any area of discipline
  

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