About this Course

The Course is aimed at providing entrants to the Public Relations (PR) profession and those who are interested in PR, with a sound foundation in PR and Mass Communication and its various components, techniques and current best practices. 

A Professional Certificate is presented to candidates upon successful completion of the Course.

Course Structure

This is a three-month course with twice weekly classes on Mondays and Wednesdays (except on Public Holidays or unless otherwise stated) from 7.00 p.m. to 9.30 p.m. 

Topics

1. Introduction to Public Relations
   
2. Public Relations & Marketing Communications
   
3. Corporate Branding
   
4. Corporate Identity
   
5. Internet PR
   
6. Crisis Communications
   
7. Employee Communications
   
8. Public Relations Proposal Writing
   
9. Media Relations
   
10. News Release Writing
    
11. Event Management
    
12. Community Relations
    

Our Trainers

Seasoned PR professionals, most of whom are Accredited Members of the Institute. Many haveover 20 years’ experience in Public Relations and Communication. Our Trainers bring a wealth of experience from both Corporate PR and PR consultancies.

Course Assessments

Participants are required to do an individual assignment (20%), an individual class test (10%), an individual journal assignment (20%) and a final examination (50%).

Entry Requirements

Should possess a full GCE O-Level Certificate with at least a credit in English (or international equivalent) At least a years’ experience in a PR or Communication role Mature applications without the relevant qualifications may be considered on a case by case basis.

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