Institute of Public Relations of Singapore

About Institute of Public Relations of Singapore

The Institute of Public Relations of Singapore (IPRS), established in 1970 as a non-profit organisation, is the only accrediting body for public relations practitioners. The Institute's objective is to establish growth for Singapore¹s PR industry through knowledge acquisition, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation that will not only project the profession but also set industry standards and increase public recognition of this profession. The IPRS Symbol The Institute is represented by the circular centre of the symbol. The gold left half features arrows pointing inward symbolising the gathering of information. The green right half is formed by arrows radiating from the centre outward, symbolising the imparting of information. Both the green and gold colours, updated in 2011, project depth and vibrancy. The richness of both colours reflects weight, confidence and longevity which have been synonymous with IPRS over the decades. Our Membership IPRS has about 500 members under seven membership categories comprising Affiliate, Associate, Accredited, Full, Fellow, Honorary and Corporate. The Institute welcomes people from diverse backgrounds to contribute to IPRS strength and dynamism. Currently, the membership base includes professionals from a variety of backgrounds public relations, marketing communications, management, marketing, education, journalism, etc.

Provider Summary

Areas of Training Information and Communications Human Resource Management Employment and Recruitment Education and Training

8 Available Courses from Institute of Public Relations of Singapore

Manage Events

Human Resource Management Employment and Recruitment

This unit covers the competencies needed to plan and organise public relations events. It covers the process of planning, organising and managing events for marketing, relationship building, celebration, fund-raising and to comply with legal an regulatory requirements of the industry.

Provider: Institute of Public Relations of Singapore

Select to compare
Manage Media Relations

Human Resource Management Employment and Recruitment

This unit covers the competencies needed to plan, track and manage media relations. It covers the process of planning, tracking and managing media relations programs to meet the needs of different media and complying with legal nad regulatory requirements of the industry.

Provider: Institute of Public Relations of Singapore

Select to compare
Develop Integrated Marketing Communications for a specific event

Information and Communications

This unit covers the competencies needed to plan and manage integrated marketing communications. It covers the process of identifying the target audience, developing the integrated marketing communications plan and complying with legal and regulatory requirements of the industry.

Provider: Institute of Public Relations of Singapore

Select to compare
Formulate, Coordinate and Evaluate Public Relations Communications

Information and Communications

This units covers the competencies needed to plan and coordinate corporate communications programmes. It covers the process of defining, developing and communicating image and identity to both internal and external publics and complying with legal amd regulatory requirements of the industry.

Provider: Institute of Public Relations of Singapore

Select to compare
Plan, Develop and Support Crisis Communications

Information and Communications

The units covers competencies needed to provide direct support the organisation's crisis management process. While trainees are not directly responsible for the whole process, a good appreciation and understanding of the whole process will enable them to perform their assigned roles more effectively. For appropriate consultants in PR agencies, these competencies are needed to advi...

Provider: Institute of Public Relations of Singapore

Select to compare
WSQ Place and Train PR Apprenticeship Programme

Information and Communications

WSQ Place and Train PR Apprenticeship Programme.

Provider: Institute of Public Relations of Singapore

Select to compare
Introduction to Public Relations and Mass Communication

Education and Training

A compact three-day course on Public Relations (PR) for beginners as well as those who are in communication roles who would like to have a quick overview of PR and its roles and functions.Course ObjectivesTo provide an insight into PR and to equip participants with a sound understanding of the principles and basic techniques of PR for day-to-day operations and in a crisis.Course Co...

Provider: Institute of Public Relations of Singapore

Select to compare
Professional Certificate in Public Relations and Mass Communication

Human Resource Management Employment and Recruitment

The Course is aimed at providing entrants to the Public Relations (PR) profession and those who are interested in PR, with a sound foundation in PR and Mass Communication and its various components, techniques and current best practices. A Professional Certificate is presented to candidates upon successful completion of the Course.Course StructureThis is a three-month course with...

Provider: Institute of Public Relations of Singapore

Select to compare