About this Course

Course Overview

To navigate and sail through the complex, tricky waters that form today's global marketplace, managers need to be armed with a sound understanding of the fundamentals of international business management. The Postgraduate Diploma in Business Management (PGDBM) aims to offer students a general Business Management education that includes specialisations into various streams of International Business, Sustainable Business, Human Resource Management, Finance and Digital Marketing. This allows students to have a good knowledge and function effectively as managers in local and international companies. Using a variety of resources and teaching methodologies, practical management skills are developed through active learning, group projects and simulations.

Target Audience

• Aspiring global business executives looking to secure employment opportunities in transnational corporations
  
• Practising global business executives seeking to increase their employability through the acquisition of improved cross-cultural communication skills
  
• HR executives and managers working in companies that are expanding internationally
  

Entry Requirements

• Any undergraduate degree (taught in the English medium) from a recognised university
  
• Work experience, while optional, will be an added advantage
  

Language requirements:

10 years of formal education in English or pass in English language in Year 10

Duration

The course is conducted full-time over a period of 12 months.

Delivery

Modules are delivered via an online Collaborative Learning Space (CLS) by an international faculty comprising the best names in academia and research.

Module Synopses

MBM401: The Global Business Environment

Establishing and managing any business venture is challenging, and diverse cultures, laws, languages, and currencies only serve to add to the complexity. This module provides a broad introduction to the international business environment in its various dimensions. The key concepts and theories are covered within the context of contemporary issues and case studies, and the class discussions that take place around these cases.

MBM402: Managing People Globally

This module seeks to provide a conceptual framework for the analysis of organisational structures and HR practices within global companies. Managing people in an increasingly dynamic and complex global marketplace presents many challenges and opportunities. It is important, therefore, to be familiar with the research and practice on recruiting, developing, and retaining the right talent to build a high performing, culturally diverse, and competitive global workforce.

MBM403: International Marketing

In this module, students debate the challenges facing companies wishing to successfully market products across different countries and regions. Among other things, this requires research into the influence of market size, and the various social, cultural, legal and political systems before settling on a marketing strategy. The module looks at product development, positioning, promotion and pricing decisions as one would in a traditional marketing course, but also focuses on new Internet-based marketing distribution channels, and cross-cultural communication required in an international business environment.

MBM404: Accounting from a Global Perspective

As business operations and financial markets have become increasingly globalised, the study of international accounting has taken on greater importance. While there has been steady progress towards the harmonisation of business reporting, there is still significant variance in practice, which presents a number of challenges for global corporations and those interested in their financial reports including, among others, financial controllers, accountants, investment analysts, auditors, regulators and citizens' groups concerned with the impact of globalisation.

MBM405: Strategic Management in a Global Context

As globalisation serves to intensify the competitive environment in which firms operate, it is imperative that firms develop offensive and defensive strategies to counter competitive threats. This module examines the foundations of strategic decision-making in the global business environment, and focuses on the requisite skills to deal with the distinctive problems that arise when firms compete across national borders.

Electives (choose any 3)

• Digital Marketing
  
• Eco-preneurship
  
• Financial Management
  
• Global Operations Management
  
• Green Operations Management
  
• Organisational Transformation for Sustainability
  
• Performance Management
  
• Principles of Global Finance
  
• Research Methods in International Business
  
• Strategic Management of Sustainable Business
  

Assessment

Every module will offer assessments that are designed to help integrate the knowledge, concepts and skills that students are expected to have acquired in the programme, and will test their critical thinking abilities and problem solving skills. These assessments, which are both formative and summative in nature, will comprise of online discussion activities, team based case analysis and an Open Book, Open Web (OBOW) final exam.

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