About this Course
This course is designed to help participants understand and apply the principles of effective event management. It will introduce participants to best practices from a practitioner's perspective and familiarise them with the 4-stage process for planning and implementing events successfully. Participants will also be introduced to the tools for analysing and managing events.
Learning Outcomes:
- Learn the best practices which can be applied to planning and implementing events.
- Learn the 4-stage process for planning and thinking about events.
- Practice and apply the tools for each stage of event management.
Course Outline:
- Defining Events – What constitutes an event and the elements of an event
- The strategic picture – how to factor organisation's mission and vision to the event objectives, and focusing on the purpose
- P2E2 Model of Event Management – includes elements of Purpose, Planning, Execution and Evaluation
- Defining Purpose – Focusing on the compelling reasons for having an event as the medium
- 4 Cs for successful Event Management including clarity in purpose, consistency, change management, checkpoints
- Value of Planning – How thorough planning contributes to successful implementation
- Checklists – Various checklists for planning including: Choice of dates, Program design, Schedule, Venue selection checklist, Evaluation checklist, Invitation checklist, Promotions checklist, Catering checklist, Equipment checklist, etc.
- Contingency planning – checklist for contingency plans
- Practical Considerations – Organising committees, sub committees
- Flawless Execution
Who Will Benefit?
- Managers and supervisors who need to plan small and large scale events for the public and customers.
- Those who need to organise annual D&D, staff retreats, conferences, cohesion programmes, etc for inhouse staff.
- Those who are interested to learn the basics of how to plan, co-ordinate and implement events professionally.
Course Rating
- /5 from users
Course Enquiry
Course Info
- Course Provider Marketing Institute of Singapore
- Course Category Business
- Course Price $780
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