About this Course

Objectives

Relaying your marketing message in an effective manner is vital in today’s globalised and cross-cultural business environment.

Outcomes

From the outset of this certificate programme, provided by London School of Business and Finance, you will begin to appreciate the importance of a strong marketing communications plan. By learning how to properly analyse target markets, discovering how to match marketing communications strategy with different customer demographics, and understanding how to effectively evaluate plans, you will gain a comprehensive overview of marketing communications concepts.

COURSE OUTLINE

Taking both a practical and theoretical approach to the learning process, this certificate programme covers a wide range of informative topics in the field of marketing communications:

• Introduction to the fundamentals of marketing communications
  
• Analysis and planning of target markets, marketing communication objectives and effects, marketing communications and strategy, and consideration of strategic positioning
  
• Implementation and control of marketing communications and the marketing mix
  

ASSESSMENT / CERTIFICATE OF COMPLETION

To attain the LSBF Certificate in Marketing Communications, students must achieve all of the following:

• Complete the 50 hours of scheduled learning and teaching activities.
  
• Complete and achieve a satisfactory mark in a 1600-word project plan
  
• Make a 10-minute individual presentation of your project plan
  
• Complete and achieve a satisfactory mark in a 3000-word assignment
  
• Assignment and examination will be checked for plagiarism via Turnitin to verify the student’s work.

WHO SHOULD ATTEND?

This programme is ideal for the professional looking to acquire the skills and competencies needed to thrive in this intensive, dynamic business sector.

COURSE DURATION

50 mandatory online contact hours

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