About this Course

Developing a solid foundation in digital marketing and new media is essential in today’s fast moving and dynamic digital world.

London School of Business and Finance has developed this course together with experienced industry professionals for students to learn the relevant skills needed to implement 21st century marketing strategies using practical applications and a hands-on approach. The programme is divided into three main sections; new media, applicable digital channels and the implementation of a new age 'digimarketing' model, which will enable students to structure their marketing strategy in alignment with the multi-channel, dynamic age of digital media.

dynamic age of digital media.

LEARNING OUTCOME

On successful completion of this programme, students should be able to:

• Identify and appraise changes in marketing brought about by digital marketing, as well as analyse their effects and marketing strategies.
  
• Demonstrate a critical understanding of new age and digital marketing tools, and discuss the means of deploying these tools.
  
• Identify new age and digital marketing tools, as well as design digital and new age marketing campaigns using these tools.
  
• Gain knowledge of companies that have successfully implemented e-marketing strategies.
  

COURSE OUTLINE

The Certificate in Digital Marketing and New Media contains a range of sub-topics covering the essential knowledge required in this field delivered through a web-platform including HD-quality video lectures, comprehensive lecture notes, case studies, answering discussions questions and online tutor support.

• The Media: A consideration of the effects of new media and its effect on marketing in the 21st century
  
• The New Imperative: Game-changers and 'digimarketing'
  
• New age and digital channels of marketing: the Web, Internet media: display, search, affiliates and sponsorships, email and viral marketing, mobile platforms and consumer-created content
  
• The “digimarketing” planning framework
  
• Digital marketing and the framework for delivery: the phases of delivering digital marketing content
  

ASSESSMENT / CERTIFICATE OF ATTAINMENT

To attain the LSBF Certificate in Digital Marketing and New Media, students must achieve all of the following:

• Complete the 50 hours of scheduled learning and teaching activities.
  
• Complete and achieve a satisfactory mark in a 1500-word assignment
  
• Complete and achieve a satisfactory mark in a 90 minute examination
  

Assignment and examination will be checked for plagiarism via Turnitin to verify the student’s work.

WHO SHOULD ATTEND?

This course is ideal for those who need to develop practical skills and know-how in relation to ‘new media’ online, and assess how these channels can better fit into a wider marketing campaign. It is suitable for those already in the marketing industry looking to obtain certification in the subject or anyone who wants to benefit from the “new media” wave.

COURSE DURATION

50 hours

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