About this Course

This course provides a fast track understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation. Organisations are usually careful to preserve the sensitivities of their clients and the issues they deal with.

The course will offer tools for anyone involved in corporate communications to deal with the balancing act of promoting the work of the organisation, raising awareness to the issues while being watchful for the well-being of clients. It will cover communications for staff, well-wishers and the public, media planning and strategies, event management, and using the new media for marketing and crisis management.

Upon completion, participants may progress to attend

Managing Media Relations (2 Days) and/or Effective Crisis Management Communications (2 Days)

Learning Outcomes:

• Have a sound understanding of the general principles governing corporate communications and the role of such a department in any organisation.
  
• Be aware of the different constituent parts of corporate communications that need to come together to brand the work for the organisation.
  
• Have increased confidence and inspiration for the development of strategic and creative communication campaigns using new media, the media and events.
  
• Understand how to integrate corporate communications into the overall strategy of the organisation.
  
• Have insights into strategies for crisis management.
  

Course Outline:

An introduction to Corporate Communications

• Why it is not just PR
  
• Constituent Elements of Corporate Communications
  
• Role of Corporate Communications in an organisation
  
• Strategic Goal-setting for Corporate Communications
  
• Organising the department
  

Internal Communications

• Target Audience
  
• Forms – the Newsletter, e-mail updates, internal meetings
  
• Elements of internal communications
  

External Communications

• Different Types of Coverage – magazines, news media, new media
  
• Elements to external communications
  

Dealing with the Media

• Different Forms of News Media
  
• The Strategic Approach
  
• Press Releases
  
• Damage Control
  
• Bad PR
  

Organising Events

• What is a successful event?
  
• PR events and/or Message
  
• Dealing with Partners
  

Course participants will be expected to develop a media strategy at the end of the course. This is an interactive course and participants will be expected to carry out some hands-on tasks.

Who Can Benefit?

For corporate communications, marketing executives/managers and those without much experience in this field. Designed for participants who want an understanding of corporate communications to harness its power for the organisation.

Rate this course:

Log in to submit

Comments