About this Course

This workshop is designed specifically for business professionals to master new and specific techniques that will help sharpen their writing skills. The course will help participants produce a higher standard of reply submissions, to understand that good writing is not difficult.

The course is structured such that participants will learn to adopt an appropriate style, tone and format of writing to express their points coherently. And to consistently produce sharp, focused and concise replies. They will also pick up skills to avoid common writing errors and to write convincingly to sell their ideas.

Objectives

Upon completion of this workshop, participants will be able to:

• Plan and organise their replies
  
• Express ideas to suit the audience and purpose
  
• Use specific tools as guidelines for writing
  
• Identify and avoid the common errors in writing
  
• Apply the principles in writing business correspondence
  
• Reply to complaint letters
  
• Target Audience
  
• Secretaries
  
• Executives
  
• Professionals
  

Duration

Two days

Curriculum

Business Writing Process

• Old Fashioned Language versus Modern Business Correspondence
  
• Summary versus Concise Writing Essentials
  
• Approaches to writing - Active and passive voice; Direct and indirect persuasive approaches
  
• How to make the tone of writing work for you—Positive, negative and neutral tones
  

Know Your Customers

• Identifying customers through DISC profiling
  
• What readers really expect
  

Application Tools

• How to plan your writing using the four-point plan, news triangle, four P’s and problem-cause-effect-solution in writing for e-mails, letters of complaint and enquiry
  
• Avoiding “reply” templates and using phrases to reply to an aggrieved customer
  

Proofreading and Vetting Process

• Common errors made in customer correspondence using samples of existing office replies
  
• How to compliment customers without over patronising them.
  
• Writing replies to different readers based on case studies. (Enquiries and complaints)
  

Methodologies

• Lecturing
  
• Group Discussion/Brainstorming
  
• Case Studies
  
• Self-Analysis/Critique Session
  
• Learning from a Partner
  
• Interactive Exercises
  

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