About this Course

Marketing planning is one of the most important roles for all levels of marketing management. A company’s marketing plan if done effectively will spelt out who will do what, when, where and how, to achieve the end results of marketing objectives that align closely with the business direction. It helps the company to identify its source of competitive advantage and creating value for customers.

This workshop walks you through steps of putting all the marketing elements of a marketing plan for penetrating and capturing the business opportunities of your identified markets. It helps you to determine where your company is now, where it wants to go and how to go there. 

With the marketing planning process in place, you will  be able to gather customer insight, evaluate your company’s situation, and create marketing strategies for completing an actionable marketing plan that fulfil the sales and marketing objectives.  

Objectives

Upon completion of this workshop, participants will be able to;

• Understanding the stages in the preparation of the marketing plan
  
• Conducting internal and external marketing research 
  
• Applying situation analysis to assess the marketing environments
  
• Setting marketing objectives for achieving business goals
  
• Generating strategies and action plan for competitive advantage
  
• Forecasting sales and establishing marketing budget
  
• Putting all marketing elements into an actionable marketing plan
  

Target Audience

Suitable for staff in charge of marketing plans and for those in the marketing division.

Duration

Two days

Curriculum

Marketing Planning Process, Research and Audit

• Understanding the stages of marketing plan
  
• Conducting research for customer insight
  
• Conducting SWOT analysis to examine market and business situation
  
• Deciding target markets and segmentation
  

Marketing Objectives and Strategies

• Gaining insight of market selection, entry, growth, and exit
  
• Managing product line and positioning
  
• Establishing marketing objectives
  
• Generating marketing growth, and marketing mix strategies
  

Sales Forest, Budget and Implementation

• Determining sales and profitability by product, region, market
  
• Establishing expenses budget and resources
  
• Implementing, evaluating, review and controlling results
  

Writing Marketing Plan

• Putting together all elements of marketing into an actionable marketing plan
  

Methodologies

This is a practical workshop that includes interactive-lectures, case study, group discussion and presentation.

Rate this course:

Log in to submit

Comments